Marketing Copywriter

Jack Westin is a leading Medical College Admissions Test (MCAT) preparation company known for crafting high-quality, free practice materials. Our three guiding principles are attention to quality, excellence in support, and learning accessibility for students worldwide.

About the role

We're looking for a part-time Marketing Copywriter to own the voice and cadence of our mass email marketing program. This is a contract (1099) engagement, non-exclusive, allowing you to work with other clients alongside this role.

Responsibilities

• Email Content Creation
  • Write 3–4 mass marketing emails per week, split between sales campaigns and nurture/relationship campaigns.
  • Craft subject lines, preview text, and body copy that resonates authentically with pre-med and MCAT-prep students.
  • Adapt tone and structure to campaign goals, ranging from urgency-driven sales pushes to educational, trust-building nurture sequences.
  • Maintain a consistent brand voice across all email touchpoints in line with Jack Westin's positioning.
  • Collaborate with the design team on layout, imagery, and calls-to-action for each send.
• Research & Trend Analysis
  • Research seasonal trends relevant to the pre-med and MCAT prep calendar (application cycles, test dates, academic terms, holidays) to inform campaign timing and messaging.
  • Stay current on student sentiment, competitor messaging, and broader trends in higher-ed and test-prep marketing.
  • Translate research findings into concrete campaign themes, hooks, and content calendars.
• Performance Analysis & Optimization
  • Review email performance data (open rates, click-through rates, conversions) on an ongoing basis.
  • Analyze prior years' email campaigns to identify what has historically resonated, and apply those learnings to current strategy.
  • Run and interpret A/B tests on subject lines, copy angles, and calls-to-action.
  • Partner with sales and operations leadership to report on campaign performance and recommend strategic adjustments.
• Cross-Functional Collaboration
  • Work with the sales team to align email campaigns with active promotions, enrollment goals, and student lifecycle stages.
  • Coordinate with academic and advising teams to ensure messaging accurately reflects program offerings and student needs.

Qualifications

• 5+ years of experience in email marketing, copywriting, or content marketing, ideally in education, ed-tech, or a related consumer space.
• Strong portfolio demonstrating persuasive and engaging email copy across different campaign types.
• Comfort working with email marketing platforms (e.g., HubSpot) and interpreting campaign analytics.
• Excellent written communication skills with close attention to tone, clarity, and audience.
• Data-informed mindset — comfortable using performance metrics to guide creative decisions.
• Growth mindset — eager to test new ideas, learn from performance data, and iterate quickly on what works.

Preferred Qualifications

• Experience marketing to students, particularly pre-med, graduate, or test-prep audiences.
• Familiarity with A/B testing frameworks and email deliverability best practices.
• Background in both direct-response (sales) and lifecycle/nurture email marketing.
• Educational background in psychology, sociology, and writing.

Benefits

• Opportunity to shape the voice of a growing, mission-driven education company.
• Collaborative team environment spanning marketing, sales, and academics.
• Flexible, non-exclusive part-time contract — freedom to take on other clients alongside this work.
• Future opportunity to move into a full-time employment position.

Pay

$3000 USD per month