Marketing Coordinator (Operations and Project Management)

About the Opportunity

The organization is a hybrid, remote-office company dedicated to growing talent anywhere. The company is a financial empowerment company that works with innovators to increase financial availability, choice, and opportunity for all. The team consists of problem solvers and innovators who celebrate differences and know that unique perspectives make the organization stronger and well-positioned for success. The organization celebrates and embraces team members through a HUMBLE HUNGRY SMART approach, believing that the organization is strongest when embracing the voices of employees, customers, partners, and the communities served.

About the Role

The Marketing Operations Coordinator is a key member of the marketing team responsible for orchestrating the operational and content workflows that power campaigns. This role will help execute and optimize campaigns across channels (email, web, events, and social), coordinate marketing project management to ensure timely content publishing and asset delivery, and support the systems that make marketing scalable and data-driven. This role blends tactical marketing execution with systems coordination—perfect for someone who enjoys seeing strategy come to life through process, technology, and creative collaboration.

Key Responsibilities

• Covers the end-to-end execution of integrated B2B campaigns—email, social, digital ads, and events—ensuring all components launch on schedule.
• Partners with content marketing and design teams to traffic creative assets, manage versioning, and ensure on-brand execution across channels.
• Supports campaign setup in marketing automation and CRM platforms (e.g., Marketo, Salesforce) including email builds, landing pages, workflows, and list segmentation.
• Manages campaign calendars, asset libraries, and content repositories to ensure visibility and alignment across teams.
• Aids in publishing and updating digital assets (e.g., blogs, gated content, case studies, webinars) through CMS or marketing automation tools.
• QA content, links, and creative across all campaign assets prior to launch.
• Tracks and reports on campaign performance—engagement rates, MQL generation, content downloads—and provide insights for optimization.
• Manages timelines, deliverables, and priorities in marketing project management tools (e.g., Workfront, Asana).
• Collaborates closely with demand generation, product marketing, and creative teams to align campaign timing, assets, and messaging.
• Collaborates with Product Marketing, Sales and RevOps teams to ensure lead routing, campaign attribution, and reporting accuracy.
• Maintains and updates marketing databases, ensuring data cleanliness, deduplication, and regulatory compliance.
• Ensures campaign tracking and attribution are accurate (UTMs, campaign IDs, lead source fields).
• Supports integration and maintenance of marketing tech tools such as email, analytics, and project management platforms.
• Documents processes and contributes to improving operational workflows to enhance efficiency and scalability.
• Other duties as assigned.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• Up to 2+ years’ experience in marketing operations, campaign coordination, or content marketing within a B2B environment.
• Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
• Experience supporting multi-channel campaigns and managing campaign assets from concept to launch.
• Strong organizational and project management skills; ability to manage multiple campaigns simultaneously.
• Detail-oriented and quality-driven, with strong proofreading and QA skills.
• Proficiency in Excel and comfort working with data-driven metrics.

Salary Range

The salary range for this role is $43,000 – $70,000. Individual pay within the range will be determined by multiple factors which can include but are not limited to a candidate’s experience, qualifications, skills, and location. The recruiter can share more about the specific salary for the location during the hiring process. Ranges may be modified in the future.

Benefits

The organization offers a comprehensive benefits package for eligible employees, including health insurance, 401(k) retirement benefits, life insurance, disability benefits, paid time off, and more.