Marketing Coordinator

Social Media

• Manage content planning, creation, and scheduling across Advancement social media channels (Instagram, LinkedIn, and Facebook).
• Create and execute a social media content calendar to align with the Advancement Department's priorities, events, campaigns, and fundraising initiatives.
• Create engaging content, including graphics, short-form videos, stories, reels, and written copy that reflects the Advancement Department and Washington College.
• Maintain and monitor social media channels for comments, messages, and mentions; respond in a timely, professional, and brand-appropriate manner.
• Track and analyze performance metrics (engagement, reach, audience growth) and provide regular reports with insights and recommendations.
• Stay current on social media trends, platform updates, and higher-education best practices to continuously improve engagement and storytelling.
• Cultivate relationships with campus partners to align efforts for a strong social media presence.

Print Materials

• Partner with the Advancement Department and Marketing and Communications team to gather content, create, and edit materials for the Washington College Magazine.
• Materials include alumni class notes, interviewing alumni for alumni profiles, event summaries, pulling images, verifying obituaries, and ads.
• Assist with Advancement projects as needed, including mailers, flyers, invitations, promotional items.

Other Responsibilities

• Photography and editing images preferred.
• Collaborate and coordinate videography needs through the Marketing and Communications Department.
• Work with vendors to source promotional products for the Advancement Department.
• Assist with Annual Giving efforts such as Giving Days (Academic and Athletic Giving Days).
• Tasks may include creating graphics for emails, social media, and websites, producing reels, analyzing and reporting metrics for Annual Giving efforts, and more.