Marketing Coordinator

Paid Media Management & Agency Partnership

• Serve as the primary day-to-day contact for the digital agency managing monthly paid media spend.
• Monitor daily performance across Google Ads, YouTube, Meta, TikTok, and Pinterest - flag issues and opportunities.
• Review and provide strategic input on agency recommendations and testing roadmaps.
• Cook up creative asset delivery and ensure campaigns launch on schedule.
• Analyze campaign performance and provide insights on ROAS, CPA, conversion rates, and attribution.
• Create weekly/monthly performance reports with actionable recommendations.

AI & Marketing Technology

• Leverage AI tools (ChatGPT, Claude, Midjourney, etc.) to improve marketing efficiency and creativity.
• Use AI for content creation, copywriting, image generation, data analysis, and workflow automation.
• Stay current on AI marketing tools and recommend new applications.
• Train team on AI tool usage and best practices.
• Explore AI applications for customer segmentation, personalization, and predictive analytics.

Project Management & Campaign Execution

• Manage end-to-end execution of marketing campaigns across all channels.
• Create and maintain detailed project timelines with clear accountability.
• Cook up cross-functional teams (retail, creative, operations) and proactively identify and resolve campaign bottlenecks.
• Manage marketing calendar and ensure team alignment.

Influencer & Affiliate Program Management

• Manage day-to-day operations of influencer program through the GRIN platform.
• Partner with an influencer program strategist on strategy and growth.
• Coordinate influencer outreach, gifting, content approvals, and performance tracking.
• Negotiate contracts and ensure compliance.
• Track program ROI and identify optimization opportunities.

Vendor & Agency Management

• Serve as the main point of contact for digital agencies, creative agencies, and contractors.
• Cook up project briefs, timelines, and deliverables.
• Manage creative feedback loops and revision processes.
• Track vendor performance and manage contracts.

Email Marketing & Copywriting

• Write email briefs and marketing copy using AI tools for efficiency.
• Cook up email deployment and ensure timely dissemination.
• Maintain brand voice consistency across all communications.
• Support the social media team with content planning.