Marketing Coordinator

Job Duties & Responsibilities

• Work with Marketing Manager, Sales Managers, Sales Counselors, and Division Leaders to develop and implement community-level sales and marketing strategies and sales enablement programs and tools.
• Regularly meet with Sales team to understand current sales goals and challenges.
• Collaboratively brainstorm with Sales team gift ideas for enhancing Realtor relationships.
• Work with Marketing Manager and Sales team to generate engaging news and other noteworthy content to share on Realtor-focused social media.
• Receive, interpret and prepare incoming creative requests for consumer and/or realtor communications.
• Design or direct Graphic Designer to create artwork for marketing collateral.
• Track spending on Community Marketing programs and events.
• Continually evaluate and adjust project priority based upon workload and necessity.
• Explore assigned territory to understand the community, evaluate effectiveness of signage, and look for areas of improvement.
• Maintain relationship with developer marketing teams and verify proper use of Highland marketing materials (price points, logos, photography, etc.), and alignment on and support of developer-led events.
• Track upcoming community and lot delivery timelines to provide support for sales in plat map generation to completion.
• Support Marketing Events:
• Affiliate with community-level Marketing events with oversight from Marketing Manager and Sales team from concept to completion.
• Establish goals for communities and self.
• Assist with theme development and ways to engage audiences, whether consumer and/or realtor, that address division and community objectives.
• Attend events as needed.
• Evaluate effectiveness of the event including tracking contracts from the event.
• Track realtor attendance at all events accurately in Salesforce.
• Support Sales and Construction teams upon model home completion.
• Track recorded plat status, submit purchase orders, compile and share necessary information with printing vendors, ensure template consistency, secure proof approvals, and manage framing process with external vendor.
• Monitor inventory levels and communicate reorder recommendations to Marketing Manager.
• Assist Marketing Manager in material order planning, quote requests and approvals.
• Plan, package and fulfill community merchandising needs.
• Update marketing slides for Division meeting presentation.
• Field, research, and respond to incoming sales and sponsorship requests from local organizations, schools, sport teams, cause marketing representatives, marketing and media firms, print vendors, etc.
• Support the Realtor Marketing Campaigns as needed.
• Assist Marketing Team as needed.

Minimum Qualifications

• HS Diploma required.
• Bachelor’s Degree in Marketing, Business or other related field preferred.
• Minimum 1 year related experience preferred.
• Proficient in Microsoft Office applications (Outlook, Word, Excel, PowerPoint, etc.) required.
• Proficient in Adobe InDesign, Illustrator and/or Photoshop software preferred.
• Prior working experience with word processing, spreadsheets and database management preferred.
• Strong organizational skills required.
• Strong verbal and written communication skills required.
• Ability to interact with Realtors and employees professionally.
• Strong negotiation skills preferred.
• Ability to work on several projects and tasks simultaneously on a daily basis.
• Prior Marketing experience preferred.
• Reliable transportation required.
• Flexibility and reliable internet to enable remote work from home as permitted.

Benefits

• Competitive benefit package, including excellent medical / dental / prescription benefits, Employee Stock Ownership Plan, 401(k), new home purchase discounts, & more – all in a business casual atmosphere!
• Equal Opportunity Employer.