Marketing Coordinator

Job Duties

• Implements marketing plans by preparing marketing materials and coordinating distribution.
• Creates and distributes materials.
• Tailors oral and written communications according to the audience.
• Serves as managing editor and writer for member, employer, and provider newsletters, which includes soliciting guest editors, maintaining editorial standards and managing production.
• Establishes and maintains marketing budgets for assigned projects.
• Tracks and reports on return on investment as appropriate.
• Creates layout for projects.
• Selects photographs for use in publications.
• Captures and manages vendor relationships, including direct project coordination with newsletter agencies, external printers, graphic artists, photographers, etc.
• Supports media relations by preparing news releases as needed.
• Assists with creation of press releases.
• Works cooperatively with digital marketing specialist and social media team on all aspects of social media campaigns, paid promotions and contests including strategy, new initiative development, content, spend and budget tracking, and analytics.
• Generates and posts content to social media sites.
• Maintains social media content planning calendar.
• Contributes to internal communications strategy development, working with leadership and stakeholders to develop appropriate messaging.
• Prepares information for internal communications vehicles as appropriate.
• Distributes finalized communications.
• Ensures consistency and style guidelines are followed among printed materials, group packets, Web site content, letters, brochures, etc.
• Serves as an editing resource to other marketing staff and consultants, ensuring consistency with the style guide among all materials and departments.

Requirements

• Minimum of 5 years of relevant experience.

Skills

• Marketing Tasks And Activities;
• Computer Literacy;

About Geisinger

Founded more than 100 years ago by Abigail Geisinger, the system now includes ten hospital campuses, a 550,000-member health plan, two research centers and the Geisinger Commonwealth School of Medicine. With nearly 24,000 employees and more than 1,700 employed physicians, Geisinger boosts its hometown economies in Pennsylvania by billions of dollars annually. Learn more at geisinger.org or connect with us on Facebook, Instagram, LinkedIn and Twitter.

Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.

Our Benefits

We offer healthcare benefits for full time and part time positions from day one, including vision, dental and prescription coverage.