Marketing Coordinator

Responsibilities

• Demand Generation & Campaign Execution
• Execute multi-channel demand generation campaigns including email marketing, social media, and digital advertising to drive lead generation and prospect nurturing.
• Manage and monitor social media accounts, creating and scheduling posts that align with our brand and demand goals.
• Assist in organizing and promoting webinars, product demos, and other virtual events.
• Help with content creation, such as drafting blog posts, case studies, and newsletters, ensuring content is optimized for lead conversion.
• Maintain and utilize the Marketing Automation and CRM platforms to deploy campaigns and monitor lead flow through the sales funnel.
• Product Marketing Support & Sales Enablement
• Assist in the development and maintenance of marketing collateral, including brochures, presentations, and promotional materials.
• Conduct market research to identify trends and competitive analysis, documenting key findings to inform marketing strategies.
• Support the Systems Innovation team in translating core product messaging into clear, benefit-driven content for customer-facing materials.
• Create onboarding documentation for end users.
• Reporting, Optimization, & Collaboration
• Track and analyze the performance of marketing campaigns, reporting on key metrics (e.g., CPL, MQLs) and documenting data-driven findings for optimization.
• Participate in brainstorming sessions to contribute fresh, executable ideas for new marketing initiatives.
• Collaborate with the sales and product teams to ensure marketing efforts align with their needs.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• 1–2 years of hands-on experience supporting marketing operations, campaigns, or digital programs.
• Strong analytical and quantitative skills with a data-driven mindset.
• Strong written and verbal communication skills.
• Ability to work in a dynamic startup-like environment.
• Team-oriented attitude with the ability to work independently.
• Familiarity with the B2B SaaS business model and a motivation to learn relevant concepts.
• Basic understanding of marketing technology, such as a CRM/Marketing Automation Platform is a plus.