Marketing Coordinator

Responsibilities

• Coordination for the North and South American Beauty & Personal Care business
• Serve as the primary marketing coordinator for the North and South American Beauty & Personal Care business, supporting delivery of agreed regional marketing plans and commercial priorities.
• Translate local market needs, customer insights, competitive dynamics, and commercial priorities into structured briefs and tactical marketing recommendations, aligned with global strategy and brand frameworks.
• Ensure all local adaptations and campaign materials remain consistent with global brand guidelines, messaging, tone of voice, and any applicable technical or regulatory considerations.
• Work effectively with US and Brazil commercial, technical, and operational stakeholders, with the ability to challenge constructively and influence through clarity, structure, and evidence while maintaining strong working relationships.
• Report to the relevant Marketing Manager / Marketing Director for the region or business line.
• Campaign management and execution - US
• Plan, implement, and support integrated marketing campaigns across digital and traditional channels, including email marketing, social media, website content, direct marketing, trade media, and events.
• Cook up customer-facing communications in line with agreed marketing strategy, campaign objectives, and brand guidelines.
• Aid in the coordination and execution of trade shows, webinars, customer events, and industry conferences, including logistics, asset development, promotional activity, and follow-up.
• Support sector-focused campaigns targeting customers across categories such as cosmetics, personal care, skincare, haircare, hygiene, and household-related consumer products, where relevant.
• Content creation and management - US
• Work with technical experts and internal stakeholders to create and maintain high-quality marketing content that resonates with target audiences, supports lead generation, and strengthens brand credibility.
• Create a range of print and digital marketing materials, ensuring alignment with brand guidelines and commercial objectives.
• Manage and update website content, continuously reviewing and optimizing pages for engagement, usability, and SEO performance.
• Support the development of customer-relevant messaging around ALS capabilities in testing, regulatory support, product development, quality, safety, and analytical services for the Beauty & Personal Care market.
• Digital marketing and analytics in the US
• Manage and maintain the company’s social media presence for relevant campaigns and regional priorities.
• Measure and report on performance of marketing campaigns across digital and offline channels, assessing effectiveness against goals, KPIs, and commercial outcomes.
• Use content management systems (CMS) to update website content, create landing pages, and manage digital assets.
• Ensure website and campaign content is optimized for SEO and lead conversion.
• Create and optimize landing pages, forms, and calls to action within the marketing automation platform, such as HubSpot or Pardot.

Qualifications

• Minimum of 3–5 years’ proven marketing experience, ideally in B2B services, technical services, consumer product support, or a related sector.
• Experience using marketing automation platforms to build, execute, and measure campaigns.
• Adobe Creative Cloud proficiency is a plus.
• Strong understanding of modern marketing best practices across digital, content, campaign, and event marketing.
• Experience with Sitecore CMS preferred; comparable experience with other enterprise-level CMS platforms also accepted.
• Strong analytical and problem-solving skills, with the ability to interpret campaign and customer data and translate findings into practical marketing actions.
• Excellent written and verbal communication skills, with the ability to present ideas and data-driven recommendations clearly.
• Experience with social media marketing and platform management.
• Experience developing, executing, or optimizing paid advertising campaigns is a plus.
• Proven ability to work both independently and collaboratively in a cross-functional team environment.
• Exceptional organizational and time management skills, with the ability to manage multiple priorities effectively in a fast-paced commercial setting.