Marketing Contractor (part-time)

About Forma

Forma, founded in 2017, challenges the traditional employee benefits landscape by offering a global lifestyle benefits platform that reduces costs and inefficiencies for companies. Forma helps companies design and deliver customized benefits programs through a single platform, enhancing employee satisfaction and flexibility.

About The Role

This is a part-time contract engagement at 20 hours per week. As a Marketing Contractor at Forma, you will be responsible for:

• Building, designing, and shipping campaigns for the Marketing team
• Translating campaign briefs into polished HubSpot email builds
• Coordinating QA, scheduling sends, and maintaining the promotional email calendar
• Uploading and QAing contact lists in HubSpot following established standards
• Supporting the organic LinkedIn presence by creating and posting content, monitoring engagement, and responding to comments
• Designing graphics for social posts, email headers, and event collateral
• Edit and repurpose webinar recordings into short-form clips for LinkedIn and other channels
• Handling specific event logistics including drafting and sending RSVP emails, building calendar invites, and coordinating swag and flyer distribution for field dinners and broker lunches

Preferred Skills

• 2+ years of hands-on marketing execution experience, preferably at a B2B SaaS company
• Experience building and sending emails in HubSpot, including familiarity with lists/segments, enrollment, and send setup
• Understanding of basic data hygiene principles and ability to ask questions before uploading a list
• Comfortable in Canva or similar design tool, producing clean, on-brand assets without much direction
• Experience with LinkedIn content creation and profile management
• Basic video editing skills, including cutting clips, adding captions, and trimming for social length
• Highly organized, detail-oriented, and proactive about catching mistakes before they ship
• Active use of AI tools in daily work to produce sharper, more polished, and higher quality work
• Ability to work independently and manage a ~20 hour/week engagement