Marketing Content Specialist - Neal Land and Neighborhoods

About the role

The Marketing Content Specialist will collaborate with the Vice President of Marketing and the Marketing team to generate qualified leads and traffic. This individual will develop, manage, and execute digital content calendars, write, edit, and publish content, design and program e-marketing campaigns, and ensure all content follows best SEO practices.

Responsibilities

• Generate qualified leads and traffic to support the company's business plan and community marketing objectives
• Develop, manage, and execute the digital content calendar across all marketing platforms
• Write, edit, and publish content for the blog, website, social media platforms, e-marketing, and other digital channels
• Design, program, and execute e-marketing campaigns using ActiveCampaign or other marketing automation platforms
• Prepare, design, and size brand visual content, including images, reels, and videos
• Research competitors, target market, and relevant keywords for digital marketing strategies
• Support the creation of accurate marketing materials, working independently or in collaboration with approved external agencies and digital service providers
• Monitor the performance of content across all digital media platforms and ensure compliance with best SEO practices
• Manage multiple projects simultaneously in a fast-paced environment
• Participate in and assist with developer-related activities, off-site programs, events, and other marketing initiatives as assigned

Requirements

• Bachelor’s degree in Communications, Marketing, Digital Marketing, English, or a related field preferred
• 3-5 years of experience in digital marketing, content creation, or social media management
• Proficiency with Adobe Creative Suite (including Acrobat), Canva, and basic HTML
• Working knowledge of CRM systems, databases, SEO best practices, marketing automation, and email marketing platforms (e.g., ActiveCampaign, Salesforce, HubSpot, Constant Contact)
• Experience with project management tools and processes is a plus
• Advanced computer skills, including Microsoft Office, with strong attention to grammar and detail
• Strong written and verbal communication skills, with the ability to engage effectively across various audiences
• Excellent time management skills with the ability to prioritize and meet deadlines
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Highly detail-oriented with strong organizational skills
• Strong critical thinking and problem-solving abilities

Qualifications

• Physical requirements include sitting, standing, walking, bending, stooping, grasping, writing, typing, repetitive motions, hearing ability, visual acuity, and climbing stairs on occasion
• The employee frequently uses a computer keyboard, regularly travels (as a vehicle driver and as a passenger on various modes of transportation), and occasionally performs work on-site at construction work sites
• Specific vision abilities required by this job include close vision, peripheral vision, depth perception, and the ability to adjust focus
• Employee views computer monitor frequently
• May occasionally lift and/or move up to 40 pounds

Skills

• Strong written and verbal communication skills
• Ability to engage effectively across various audiences
• Excellent time management skills with the ability to prioritize and meet deadlines
• Proven ability to manage multiple projects simultaneously in a fast-paced environment
• Highly detail-oriented with strong organizational skills
• Strong critical thinking and problem-solving abilities

Benefits

• Health Care - Medical, Dental, Vision, and Prescription Drug Coverage
• Excellent Compensation Package
• Employer Paid Life Insurance
• Supplemental Insurance
• Long & Short-Term Disability Insurance
• 401(K) with Company Matching Contributions
• PTO & Paid Holidays
• Employer Paid ID Theft Protection
• Employee Home Purchase Discount Program
• Tuition Reimbursement Program
• Employee Wellness Program
• Employee Assistance Program (EAP)
• Pet Insurance
• Employee Service Awards
• Vendor Discount Program