Marketing Content Specialist

Key Responsibilities

• Identify content opportunities and themes; build audience-specific content strategies (collectors, enthusiasts, everyday drinkers)
• Oversee content quality, consistency, and brand alignment (coordination with designers, contractors, suppliers, internal stakeholders)
• Manage social media and digital video content planning and execution
• Cook up producer profiles, region guides, educational resources, and landing pages for website and app
• Ensure accuracy and credibility of wine information across all channels
• Optimize digital content strategy using engagement, traffic, and performance metrics
• Leverage AI tools for content research, planning, creation, and optimization
• Track content performance and present findings/recommendations

Required Qualifications

• Deep wine knowledge and ability to communicate with novices and experts
• Creativity and trend-spotting ability
• Professional photography and videography experience
• Strong attention to detail and project management skills
• Eagerness to expand and adapt new skills

Compensation

Base salary $65,000 – $85,000 annually (based on experience)