Marketing Content Specialist
About the role
The Marketing Content Specialist is the creative engine behind how New Energy Equity connects with landowners, stakeholders, and internal audiences. This role develops compelling content across various channels like blog, video, website, social media, and sales collateral.
Responsibilities
Content Development: Develop and write engaging blog content tailored to landowners and local communities.
Video Content: Coordinate video content that brings New Energy Equity’s projects, people, and impact to life.
Website Management: Manage and update website content, collaborating with our web design partner on updates as needed.
Sales Collateral: Create sales collateral and supporting materials to help the Land Development team engage landowners.
Case Studies & Mailers: Generate case studies, mailers, and other written content about energy generation tailored to landowners and local communities.
Organic Social Media: Establish strategy and cadence for organic social media across all New Energy Equity accounts.
Social Content: Design, schedule, and manage social content for all audiences.
Performance Monitoring: Monitor performance and apply key learnings to continuously improve engagement.
Internal Communications: Lead internal company communications, including the monthly company newsletter, office screens, and Town Hall content development.
Marketing Collateral: Provide on-site support for company events, including the annual Golf Tournament and Summer Solarbration.
Cross-Functional Campaigns: Support cross-functional campaigns and initiatives, including the Lift As We Climb Foundation and NEE-owned companies.
Paid Digital Marketing: Support the execution of digital ad campaigns targeting landowner audiences.
Performance Tracking: Track performance, analyze results, and apply learnings to future campaigns.
Qualifications
Bachelor’s degree in Marketing, Communications, Sustainability, or a related field.
1-2 years of relevant marketing experience with content creation and communicating across a variety of different platforms, channels, and audiences.
Experience with social media strategy and managing accounts across multiple platforms.
Strong written and verbal communication, organization, and time management skills.
Ability to design basic content and graphics through Canva and/or Adobe products (Express, InDesign, Illustrator, Photoshop).
High level of proficiency with M365 applications (Word, Excel, PowerPoint, Forms).
Ability to work independently on multiple projects.
Interest in or experience with the renewable energy industry.
Preferred Experience
Experience with video production, editing, or coordination.
Familiarity with Salesforce, Pardot, HubSpot, or other marketing CRM/automation platforms.
Benefits
Retirement Benefits
Medical, Dental & Vision
Health Savings Account
Flexible Spending Account
Life Insurance and Disability
Tuition Reimbursement
Voluntary Benefits
Paid Absences