Marketing Content Specialist (healthcare Saas, EHR platform)

Summary Of The Marketing Content Specialist

The Marketing Content Specialist will play a crucial role in creating and distributing high-quality content that amplifies the Qualifacts brand across the industry and supports our mission—to enhance the well-being of individuals and communities through innovative software and data solutions that elevate the standard of behavioral healthcare.

Responsibilities For The Marketing Content Specialist

• Develop and execute content strategies aligned with business goals and target audience needs
• Create high-quality content, including blog posts, whitepapers, case studies, email campaigns, ad copy, and social media posts
• Create and repurpose impactful content across written, visual, video, and in-person event formats
• Leverage content management background to partner with Product Marketing teams to develop audience- and state-specific collateral that drives qualified marketing and sales leads and improves Qualifacts brand equity in market
• Utilize AI and other innovative tools to accelerate content output, customize content at scale with segment-specific messaging, and explore new formats for maximizing content effectiveness
• Optimize content for SEO to improve organic search visibility
• Distribute content through various channels, including email marketing, social media, and our website
• Confidently promote and distribute campaign material to internal audiences with specific departmental content package requirements
• Track and analyze content performance metrics to measure pipeline growth, accelerate time-to-value sales initiatives, and drive product marketing demand and lead generation
• Use data-driven insights to refine content strategies and optimize future campaigns
• Work closely with marketing, sales, and product teams to ensure alignment and consistency

Qualifications Of The Marketing Content Specialist

• Bachelor’s degree in Marketing, Communications, or a related field
• 5+ years of experience in content marketing or a similar role
• 2+ years of experience in healthcare marketing (healthcare technology and behavioral healthcare experience is a plus)
• Experience with SEO and content marketing best practices
• Knowledge, Skills, And Abilities Of The Marketing Content Specialist
• Strong writing and editing skills
• Excellent organizational and time management skills
• Proficiency in content management systems and marketing automation tools
• Proven track record of repackaging content assets into new “media” types (videos, webinars, and other formats), with a strong sense of channel conventions and storytelling
• Must be invested in the art and science of content marketing with a passion for improving their craft and developing professionally
• Interest in healthcare industry news, trends, policies, and leading voices that impact Qualifacts
• Huge plus if you can quickly create TikTok-type explainer and/or promotional video content