Marketing Content Specialist

About the role

The Marketing Content Manager at Integrity Marketing Group is responsible for managing and executing the content strategy, go-to-market messaging, and digital content ecosystem for Integrity Life & Annuities. This role ensures content accuracy, consistency, and effectiveness across all internal and external audiences.

Responsibilities

• Lead execution of the full content lifecycle, including content creation, editorial planning, and coordination of distribution across channels.
• Develop and manage a centralized content management system (CMS) or library, ensuring content is organized, accessible, compliant, and aligned with brand standards.
• Create, manage, and execute content supporting product launches, sales initiatives, and recruiting efforts, ensuring accuracy, consistency, and quality.
• Own social media strategy and execution, including development of content calendars aligned to marketing priorities and optimization based on performance analytics.
• Manage and distribute multi-channel content (email, social media, sales materials), ensuring all messaging is audience-focused, compliant, and drives engagement and growth.
• Establish governance, taxonomy, workflows, and version control for the CMS to maintain content integrity, accessibility, and compliance.
• Partner cross-functionally with internal teams to manage content workflows, approvals, and ensure timely and accurate delivery of initiatives.

Requirements

• 2+ years of experience in marketing, communications, or related functions.
• Bachelor's degree from four-year College and 2+ years related experience and/or training; or five to seven years related experience and/or training; or equivalent combination of education and experience.
• Must display Core Values.
• Excellent written and verbal communication skills.
• Strong attention to detail and commitment to accuracy.
• Able to manage priorities and operate in a fast-paced environment.
• Able to support marketing, advertising, and program execution at both strategic and tactical levels.
• Strong service mindset and ability to build relationships with internal stakeholders and field partners.
• Prior experience of operating and/or managing a content management system preferred.

Critical Success Factors

• High accuracy and timeliness of marketing program information.
• Exceptional understanding of grammar rules with strong attention to detail.
• Excellent communication skills with internal/external members to accomplish organizational objectives/goals.
• Strong cross-functional collaboration that enhances program performance.
• Ability to manage concurrent tasks and maintain organized processes.
• Ability to self-start and take initiative on workload priorities.
• Strong collaborative mindset and ability to build relationships with internal stakeholders and field partners.