Marketing Content Manager

Job Description

Aims Community College actively supports an environment that embraces the College's Mission, Vision, Values and a culture of innovation and care. The College embraces and seeks to hire individuals who want to be a part of this environment and have the skill sets necessary to be successful in this position.

The Marketing Content Manager shapes how students, employees, and community members understand and experience Aims Community College. This role serves as a primary storyteller for the college, translating institutional priorities into compelling narratives that support enrollment, retention, and brand reputation. The individual in this position ensures that written communications across digital and print channels reflect the college’s values and strategic goals while meeting accessibility, legal, and policy requirements.

Operating within a rapidly evolving digital landscape, the Marketing Content Manager leads the development of content that performs across traditional search, social platforms, and emerging AI-driven “answer engines.” This role requires a deep understanding of how prospective students and community members gather information, integrating advanced SEO techniques, structured content strategy, and generative AI efficiencies to create high-value content that is discoverable, accurate, and aligned with institutional objectives.

The position collaborates across academic and administrative departments, serving as a central resource for effective, student-centered communication. By maintaining governance standards, monitoring compliance requirements, and contributing to high-visibility campaigns, the Marketing Content Manager ensures that Aims’ messaging remains consistent, accessible, and trusted across all platforms.

Minimum Qualifications

• Bachelor’s Degree in Communications, Marketing, Journalism, English, Digital Media, or other related field.
• Three (3) Years of Professional experience writing, editing, and producing marketing and communications content, preferably across multiple channels.
• Or an equivalent combination of education and/or work experience.
• Strong writing, editing, and storytelling abilities with attention to tone and audience needs.
• Experience developing ad copy, email campaigns, or marketing automation content.
• Ability to interpret complex information and distill it into clear, accessible messages.
• High degree of collaboration and interpersonal communication skills.
• Strong organizational skills to manage multiple priorities and deadlines.
• Proactive problem-solving and resourcefulness.
• Comfortable working with ambiguity and adapting to rapidly changing digital landscapes.
• Ability to maintain confidentiality and exercise sound judgment.
• Commitment to equity-minded, student-centered communication practices.

Preferred Qualifications

• Experience working in higher education, nonprofit organizations, or marketing/creative agencies.
• Familiarity with Drupal, WordPress, or other web content management systems.
• Demonstrated use of generative AI tools in content workflows.
• Experience writing and editing in AP Style.
• Proficiency with Google Analytics 4, Looker Studio, or similar analytics tools.
• Understanding of SEO, structured data, and accessibility standards.
• Experience with CRMs or marketing automation platforms (ex: Element451, Salesforce, Hubspot, Slate).

Benefits

• 100% employer provided medical & dental coverage employees (employee only option)
• 85% employer provided medical & dental coverage for employee's spouse and/or family
• Voluntary vision insurance
• Staff Annual Leave (minimum accrual of 15 days) & Sick (minimum accrual of 12 days)
• 17 paid holidays and 3 personal days each year
• Summer schedule: 4-day work week - Fridays Off
• Tuition waiver & reimbursement for employees
• Tuition waiver for dependents
• PERA employer (see www.copera.org for comprehensive benefits)
• Additional supplemental benefits & retirement programs available
• Access to the PERC (Aims gym) for employee & one guest
• Free parking on all campuses