Marketing & Content Executive
About Us
Somak Luxury Travel is a family-owned business established in 1968, with over five decades of expertise in sending leisure travellers to Africa. While the UK has traditionally been our largest source, we specialize in curated, long-haul experiences across Africa, the Indian Ocean, and other complex, high-value destinations. We pride ourselves on product knowledge, commercial discipline, and delivering exceptional client experiences.
The Role
This is not a generic marketing role. We are looking for a strong writer first and foremost - someone who understands that words sell, positioning matters, and clarity drives conversions. You will sit at the intersection of marketing, commercial, and product development. The role requires creativity, precision, and accountability.
Key Responsibilities
- Content & Copywriting
- Write high-quality, SEO-optimised blogs for luxury long-haul destinations
- Draft and refine client-facing marketing emails
- Prepare e-newsletters and campaign content
- Edit and enhance existing website copy
- Ensure all written content reflects our tone of voice: knowledgeable, confident, and premium
- Commercial & Pricing Awareness
- Understand product pricing structures and margins
- Work closely with commercial and reservations teams to ensure messaging aligns with profitability
- Translate complex pricing concepts into clear, persuasive marketing copy
- Social Media & Campaign Development
- Develop creative marketing ideas for social media campaigns
- Produce structured content calendars
- Draft engaging social captions aligned with brand positioning
- Analyse performance metrics and refine messaging accordingly
- Website & Visual Coordination
- Source and curate high-quality imagery and video assets
- Liaise with suppliers and DMC partners for media materials
- Cook up content for new destination launches
- Aid with website updates and new landing pages
- Research & Product Launch Support
- Research new destinations, hotels, and experiences
- Identify trends and competitor positioning
- Prepare structured research briefs and summaries
- Support new product launches with marketing collateral
The Ideal Candidate
You are:
- An exceptional writer with excellent command of English
- Commercially aware - you understand pricing, margins, and positioning
- Structured, task-driven, and deadline-focused
- Naturally curious and proactive in research
- Creative but disciplined
- Detail-oriented with strong proofreading skills
- Comfortable working across departments
You must be able to manage multiple projects simultaneously without compromising quality.
Experience & Skills
- 2-5 years' experience in marketing, content, or communications
- Strong copywriting portfolio (blogs, email campaigns, website copy)
- Experience writing SEO-friendly content
- Basic understanding of digital marketing metrics (CTR, conversion, engagement)
- Experience in luxury travel, hospitality, or a high-value product environment preferred
- Proficient in Microsoft Office and content management systems
- Familiarity with Canva, basic video editing tools, or similar platforms desirable
What This Role Is Not
It is not purely social media.
It is not purely admin.
It is not a junior âpost and hopeâ marketing position.
This is a commercially aligned marketing role where writing quality and strategic thinking are paramount.