Marketing Consultant - III
Apex Systems · Bellevue, WA · 1 mo ago
MarketingContract
Engagement Location: Hybrid, 3 days/week in office. Bellevue, WA; Overland Park, KS; or Frisco, TX.
Language: Must be English/Spanish bilingual.
Reports into: Consumer Advertising Team.
About the Role
Cover the Hispanic Market creative lead role during leave, driving in-culture advertising across lines of business while owning assigned projects end to end, from intake through delivery, across our client's Studios and external agency partners.
Responsibilities
- Serve as Hispanic Market creative lead on assigned initiatives, driving in-culture creative across LOB touchpoints.
- Lead Hispanic ATL campaign strategy and creative direction across TV, OLV, OTT, radio, and audio.
- Oversee BTL executions across digital, OOH, and print to keep look, tone, and feel consistent across channels.
- Partner with the Hispanic Marketing org and in-culture agencies on the development, production, and execution of acquisition and brand advertising.
- Own Hispanic OEM partner relationships where applicable, such as Apple and Samsung.
- Drive alignment with LOB leads, agency partners, and cross-functional teams.
- Present creative work and rationale to senior leadership.
- Own assigned projects end to end, from intake and resourcing through kickoff, timelines, reviews, approvals, and final delivery.
- Act as the day-to-day point of contact for internal partners, our client's Studios, and external agencies on assigned work.
- Develop and own the Universal Creative Brief (UCB) for assigned projects.
- Open and manage Workfront tickets for our client's Studios work, and keep Airtable current as the source of truth for project tracking for Consumer Advertising team.
- Keep projects on strategy, on time, on budget, and within brand standards.
- Troubleshoot day-to-day delivery issues, and surface and drive process improvements.
- Traffic and deliver finished creative across broadcast, CTV, digital, social, audio, and OOH endpoints, on spec and on schedule.
- Manage Ad-ID assignment and version control across deliverables.
- QC assets against platform specs, trafficking instructions, and compliance requirements before release.
- Coordinate with media, agency, and vendor partners to confirm specs, destinations, and timing.
- Maintain trafficking documentation and follow established SOPs, flagging gaps or improvements.
Requirements
- Bilingual English/Spanish, with native or fluent Spanish strongly preferred.
- 4+ years advertising or marketing communications experience in consumer products, with wireless or consumer tech preferred, or equivalent agency account-management experience.
- 4+ years broadcast experience, plus solid print and digital experience.
- Hands-on ad trafficking or creative operations experience, delivering finished assets across broadcast and digital endpoints.
- Experience presenting creative to senior leadership.
- Comfort managing multiple projects and deadlines in a fast-moving, evolving environment.
Preferred Qualifications
- Experience inside in-house creative or production studio workflows.
- Familiarity with Workfront, Airtable, and Teams.
- Familiarity with ad trafficking platforms such as Extreme Reach, Innovid, Adstream, or MediaOcean.
- Digital testing and optimization experience, and experience using consumer research.
Benefits
- Medical, dental, vision, life, disability, and other supplemental insurance plans.
- Employee Stock Purchase Program (ESPP).
- 401K program with company match after 12 months of tenure.
- Health Savings Account (HSA) on the HDHP plan.
- SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions.
- Corporate discount savings program and other discounts.
- On-demand training program.
- Access to certification prep, technical and leadership courses/books/seminars after 6+ months of tenure.
- Certification discounts and perks for associations including CompTIA and IIBA.
- Dedicated customer service team for benefits and resources.
- Access to a certified Career Coach.