Marketing & Communications Specialist

About the role

Towne Park is an industry-leading, tech-driven arrival-through-departure solutions company. Our mission is to deliver the best experience where people work, live, play, and recover—powered by innovative technology, delivered by exceptional teams, and dedicated to enhancing lives and communities. The Marketing and Communications Specialist supports Towne's marketing team to accelerate business growth, strengthen market presence, support sales across verticals, and deepen engagement with key audiences.

Responsibilities

• Support Towne’s marketing and communications strategy to effectively build, protect, and position the company and its brand across key internal and external stakeholders.
• Demonstrate Towne’s value proposition and deliver marketing initiatives that directly support business growth and revenue objectives.
• Develop and write content for various multi-media channels including social media, thought leadership, case studies, and multi-media storytelling.
• Collaborate with internal teams and external partners to execute creative projects, ads, videos, and other marketing initiatives.
• Manage industry partnerships, sponsorships, and client events to ensure full activation and leveraging of partnership assets and messaging opportunities.
• Facilitate site-level requests for signage, onboarding materials, and other branded assets as needed.
• Track and analyze campaign performance in tools like GA4 and Hubspot to provide actionable insights and recommend iterations to leadership.

Qualifications

• Bachelor’s degree required.
• 3-5 years of experience in marketing, digital marketing, or sales enablement with a proven record of driving growth.
• Experience managing trade shows and sponsorship marketing a plus.
• Proven track record of success creating multi-media content across different channels for integrated, results-driven marketing campaigns.
• Experience working cross-functionally to support sales teams and field operations with marketing requests.
• Hands-on experience using marketing, analytics, and AI-driven tools (e.g., HubSpot, Google Analytics, LinkedIn Campaign Manager, Salesforce, ChatGPT, Jasper).
• Skilled in content creation and graphic design; Adobe Creative Suite, Canva, or Claude Design (or similar) a plus.
• Exceptional writing, editing, and storytelling skills for diverse audiences and channels with the ability to tailor content accordingly.
• Strong project management and organizational skills with the ability to manage multiple priorities with both internal and external partners.
• Experience in hospitality, healthcare, or distributed service industries preferred.

Skills & Abilities

• Strategic planning and critical thinking skills.
• Excellent writing, proofreading, and communication skills.
• Creative thinking and ability to innovate.
• Exceptional project manager with the ability to manage multiple projects and deliverables on time and with excellence.
• Basic graphic design skills and familiarity with AI-design tools, Canva or similar a plus.
• Ability to work cross-functionally and communicate at a senior level.
• Able to work well under pressure and prioritize competing deadlines.
• Motivated and innovative, able to drive others to reach consensus and collaboration.
• Excellent listener and communicator.
• Highly organized and skilled at project management.
• Energetic with a positive and self-starter attitude.
• Team player with the ability to work independently as well as collaboratively in a fast-paced work environment.
• Desire to learn and acquire new skill sets and grow in career.
• Analytical skills to solve problems and find the best way to convey a message.