Marketing & Communications Specialist

About the role

RLF is seeking a creative and collaborative Marketing & Communications Specialist to help shape how RLF communicates its expertise, culture, and impact. This role plays a crucial part in enhancing the firm's brand, supporting business development, engaging employees, and showcasing the value of our work.

Responsibilities

• Develop engaging written content that communicates the firm's expertise, culture, and accomplishments across multiple communication channels.
• Create and manage content for the firm's LinkedIn presence and other social media platforms, including developing content calendars, writing posts, monitoring engagement, and recommending strategies to increase visibility.
• Interview technical staff to gather project information and transform complex technical concepts into clear, compelling stories for clients and the public.
• Write and edit project descriptions, case studies, award submissions, news articles, conference abstracts, success stories, and thought leadership content that showcase RLF's expertise across healthcare and federal markets.
• Develop, write, and maintain website content, including new pages, project stories, thought leadership, and ongoing content updates to ensure accuracy and alignment with the firm's brand and strategic messaging.
• Proactively identify storytelling opportunities by building relationships across the firm, interviewing subject matter experts, and uncovering project, client, and employee stories that demonstrate RLF's expertise and culture.
• Ensure all communications align with the firm's brand standards, messaging, and visual identity.
• Collaborate with marketing, business development, technical staff, and firm leadership to develop internal and external communications that elevate the firm's expertise, strengthen client relationships, and support strategic initiatives.
• Assist with internal communications, including employee announcements, intranet content, newsletters, and leadership messaging.
• Support executive and organizational communications by developing clear, engaging messaging for employee communications, leadership initiatives, and firm-wide announcements.
• Develop compelling narratives for videos, project features, and other multimedia content that showcase the firm's people, expertise, and impact.
• Support the development of brochures, presentations, recruiting materials, and other collateral as needed.
• Maintain marketing content libraries, including project descriptions, resumes, photos, and other communication resources.
• Track and report on social media and digital communication metrics, recommending improvements based on performance.
• Monitor industry trends, marketing best practices, and emerging communication platforms to identify opportunities for increased engagement.
• Provide editorial review and proofreading for marketing and communication materials to ensure consistency, quality, and accuracy.
• Coordinate client feedback initiatives, including administering Client Savvy surveys, monitoring results, and supporting continuous improvement efforts.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, English, or a related field (or equivalent combination of education and experience).
• Minimum 3 years of experience in marketing, communications, public relations, or content development.
• Experience in the architecture, engineering, construction (AEC) industry strongly preferred.
• Exceptional written, editing, and proofreading skills with the ability to tailor messaging to different audiences.
• Strong interviewing and storytelling abilities, including translating technical information into engaging, reader-friendly content.
• Experience managing professional social media platforms, particularly LinkedIn.
• Familiarity with website content management systems (CMS) and digital communications.
• Excellent organizational skills with the ability to manage multiple priorities and meet deadlines.
• Strong attention to detail and commitment to producing high-quality work.
• Able to collaborate effectively with professionals across multiple disciplines.
• Strong dedication to continuous professional development and growth.
• Demonstrated flexibility in work schedule and hours to meet project deadlines, communication needs, and business priorities.
• Proficiency in Microsoft 365, Adobe Creative Suite (InDesign, Illustrator, Photoshop).
• Familiarity with Deltek Vantagepoint is advantageous.
• Photography, photo editing, or basic video editing experience a plus.
• Familiarity with social media analytics and scheduling platforms.