Marketing Communications Specialist

Key Responsibilities

• Develop and execute integrated marketing communications strategies aligned with company goals and growth objectives.
• Ensure consistent brand messaging and positioning across all marketing channels, digital platforms, and customer touchpoints.
• Support product launches, strategic initiatives, and corporate communications that strengthen brand awareness and market presence.
• Create, manage, and optimize content across digital and print channels, including website content, blogs, social media (primarily LinkedIn), email campaigns, brochures, case studies, advertisements, direct mail, newsletters, presentations, and customer-facing collateral.
• Develop compelling technical and commercial content that effectively communicates product benefits, applications, and customer value propositions.
• Plan and execute marketing campaigns, promotional initiatives, webinars, and lead generation activities while supporting sales enablement and product training efforts.
• Manage and continuously improve the company website, including content updates, landing pages, SEO optimization, and user experience.
• Manage and grow the company's presence across digital channels, including LinkedIn, YouTube, email marketing, webinars, and other relevant platforms.
• Monitor digital trends and recommend new tools, technologies, and best practices to improve marketing effectiveness.
• Build and maintain relationships with industry publications, media outlets, and marketing partners.
• Coincide product announcements, press releases, editorial submissions, advertising programs, and media placements.
• Monitor and analyze website, campaigns, social media, webinar, and lead generation performance using Google Analytics, Salesforce, and other reporting tools.
• Maintain and optimize lead generation databases, support lead nurturing efforts, and partner with sales to maximize lead conversion and business impact.
• Prepare reports and recommendations to evaluate campaign effectiveness, customer engagement, marketing investments, and ROI.
• Partner with engineering, product management, customer service, and sales teams to develop content, training materials, and marketing initiatives aligned with business objectives.
• Support trade shows, customer events, distributor meetings, webinars, and industry conferences.
• Develop and manage the marketing communications budget and recommend spending priorities to maximize business impact.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 2-5 years of experience in marketing communications, digital marketing, or content marketing.
• Strong writing, editing, and content creation skills with the ability to develop customer-focused messaging.
• Experience managing digital marketing platforms, including websites, Drupal CMS, social media, email marketing (Mailchimp), blogs, webinars, and video content.
• Working knowledge of SEO, Google Analytics, Salesforce, HTML/web development, and lead generation best practices.
• Proficiency with Adobe Creative Suite, including Photoshop and Illustrator, Canva, or similar content creation tools.
• Experience coordinating media placements, trade shows, webinars, newsletters, and marketing campaigns.
• Strong project management, organizational, and communication skills with the ability to work cross-functionally with sales and engineering teams.
• Self-motivated, creative, and capable of managing multiple projects with minimal supervision.