Marketing & Communications Manager

About The Job

Please note, this position is not eligible for H-1B or Green Card sponsorship. This position does not offer a STEM OPT training program.

Summary Of Position

The Undergraduate Office of Admissions at the University of Minnesota Twin Cities Marketing & Communications Manager leads the marketing communications efforts in support of outreach, recruitment and enrollment with a focus on event and enrollment management marketing during key stages in the enrollment process. These roles will work with various stakeholders within the Office of Admissions and across the University. This position is hybrid, based on the University of Minnesota Twin Cities campus. On-site work will be needed occasionally to support marketing materials management and occasional training. Work hours are typically between Monday - Friday and the successful candidate will work with their manager to finalize a core schedule.

Principal Duties And Responsibilities

• Led strategic data and insight development to inform communications planning and monitoring across all of our marketing communications work, specifically for recruitment and commitment work, direct marketing campaigns, and specialized audience segments.
• Led strategic communications plan development.
• Provides consultation to internal stakeholders and communications team members.
• Collaborates across team members to plan integrated channel and messaging strategies and lead data-informed marketing strategy for student, parent and school counselor audiences (US and International).
• Manages marketing and branding execution using those insights.
• Led cross-unit branding coordination.
• Scalable content infrastructure to aid in seamless and consistent use across team members.

Qualifications

• BA/BS plus at least six (6) years of relevant, transferable work experience in journalism or strategic communications.
• Excellent organizational and coordination abilities.
• Excellent written and oral communication skills, including public speaking experience.
• Experience with an email marketing platform and/or customer relationship management (CRM) technology.
• Experience with effective print communication development for publication or public distribution.
• Demonstrated ability to both work independently and take initiative, and well as collaborating with a variety of stakeholders.
• Demonstrated ability to manage multiple large projects concurrently.
• Demonstrated commitment to ensuring accessibility and fostering inclusion in work practices.

Preferred Qualifications

• Experience in an admissions or recruitment setting.
• Familiarity with the University of Minnesota and its programs.
• Experience working with people of a wide array of backgrounds and cultures.
• Experience working in Slate CRM.