Marketing & Communications Manager

COMPANY OVERVIEW: Spectrum Medical Care Center is dedicated to providing best-in-class primary and specialty healthcare to LGBTQ+ individuals and those living with HIV/AIDS in Arizona. At Spectrum Medical, we aim to create a welcoming environment for everyone. We encourage patients to “feel good here” by tailoring healthcare to their unique needs. Our services include primary care, gender-affirming care, and HIV and STI testing and treatment. Our Core Values: Patients First, alwaysLearn it. Own it. Do itOne Team, One CommunityRelentless Improvement, Courageous JoyPride in Every Person POSITION OVERVIEW: Marketing & Communications Manager: Spectrum Medical Care Center is seeking a strategic, results-driven Marketing & Communications Manager to lead the day-to-day execution of marketing and communications initiatives that strengthen brand awareness, drive patient acquisition, increase engagement, and support organizational growth. This position is responsible for translating departmental strategy into integrated marketing campaigns, overseeing digital marketing and communications activities, managing creative resources and external partners, and ensuring the effective delivery of marketing initiatives across the organization. The Marketing & Communications Manager will directly supervise the Marketing Coordinator, providing leadership, guidance, and accountability to ensure marketing projects are executed efficiently, consistently, and in alignment with organizational priorities. The ideal candidate is an experienced marketing professional who combines strategic thinking with strong execution, exceptional communication skills, digital marketing expertise, and demonstrated leadership abilities. This individual should be comfortable independently managing multiple initiatives, interpreting performance data, and collaborating across departments while advancing Spectrum Medical's commitment to inclusive, high-quality, patient-centered healthcare. Key Responsibilities Marketing & Communications Manager are expected to: Marketing Strategy and Brand Management Translate organizational marketing and communications strategies established by departmental leadership into actionable marketing plans, integrated campaigns, and measurable initiatives that support patient acquisition, retention, brand awareness, and organizational growthMaintain and strengthen Spectrum’s brand identity, messaging, visual standards, and organizational voice across all channelsCreate marketing campaigns to increase awareness of primary care, gender-affirming care, HIV and STI testing and treatment, pharmacy services, and other clinical offeringsIdentify opportunities to expand awareness, attract new patients, improve patient retention, and support the introduction of new servicesConduct market research and monitor community healthcare trends, patient needs, and competitor activityLead the development and execution of patient acquisition and retention campaigns across digital and traditional marketing channelsCollaborate with clinical operations and patient access teams to identify opportunities to improve the patient journey, reduce barriers to scheduling, and increase conversions from inquiry to appointmentDevelop targeted marketing campaigns supporting priority clinical services, patient populations, and geographic markets Team Leadership & Supervision Provide direct supervision, coaching, and professional development to the Marketing Coordinator, ensuring clear expectations, accountability, and alignment with departmental prioritiesDelegate and oversee daily marketing activities, including social media, content development, campaign coordination, and creative productionEstablish performance expectations, workflows, deadlines, and quality standards for direct reportsConduct regular one-on-one meetings, provide constructive feedback, and participate in employee performance evaluationsReview and approve marketing deliverables for brand consistency, accuracy, and alignment with departmental objectivesIdentify opportunities to improve team productivity, departmental processes, and resource allocation Digital Marketing and Content Development Lead the execution and optimization of digital marketing strategies, including website performance, search engine optimization (SEO), AI-driven search visibility, paid digital advertising, email marketing, and social media, with an emphasis on attracting prospective patients and converting interest into appointmentsDevelop engaging content, including newsletters, patient education materials, blogs, videos, graphics, campaign materials, and organizational announcementsMaintain a content calendar and ensure consistent, timely communications across channelsMonitor website traffic, search visibility, engagement, campaign performance, and digital conversion metricsCoordinate photography, video production, graphic design, and other creative services, using internal resources and external vendors as appropriateEstablish measurable digital marketing objectives, monitor campaign performance, and use analytics to improve audience targeting, lead generation, patient conversion, and marketing effectiveness Communications and Public Relations Develop clear, consistent messaging for patients, employees, community partners, donors, healthcare providers, and other stakeholdersDraft and edit press releases, executive communications, talking points, organizational announcements, and public statementsCoordinate media inquiries, interview opportunities, and public relations activitiesSupport crisis communications and reputation management in partnership with executive leadershipEnsure communications are accurate, accessible, culturally responsive, and consistent with Spectrum’s valuesServe as the primary day-to-day liaison with the organization's external public relations agency, coordinating media opportunities, organizational announcements, executive communications, and supporting materials in alignment with departmental leadershipDraft, review, and coordinate internal and external communications, ensuring consistent organizational messaging across employees, patients, community stakeholders, and media channels Community Marketing & Cross-Departmental Collaboration Partner with clinical operations, public health outreach, advocacy, education, pharmacy, and community engagement teams to promote services and initiativesDevelop marketing materials for community events, health fairs, educational programs, mobile health initiatives, and outreach campaignsSupport partnerships with community organizations, referral partners, healthcare providers, and other mission-aligned organizationsHelp develop campaigns that address misinformation, reduce stigma, and improve awareness of inclusive healthcareCoordinate promotional materials and communications for community events and organizational milestonesCollaborate with community engagement, community partnerships, education, clinical operations, and pharmacy teams to develop campaigns that promote organizational services and initiativesLead the development of marketing and communications plans supporting community programs, public health initiatives, and organizational eventsEnsure consistent branding, messaging, and promotional support for community-facing activitiesCoordinate with departmental stakeholders to identify marketing opportunities that expand awareness, support patient acquisition, and strengthen Spectrum's presence in the community Internal Communications and Organizational Support Support internal announcements, employee newsletters, leadership communications, and organizational updatesPartner with leadership and department heads to ensure timely and consistent communication about organizational initiativesDevelop presentations, reports, and materials for leadership meetings, board communications, and community stakeholders as requestedEnsure marketing materials are aligned with Spectrum’s mission, vision, and core values Budget, Vendor, and Project Management Develop and manage the marketing and communications budget in collaboration with leadershipCoordinate external agencies, freelancers, printers, digital advertising vendors, and creative partnersEstablish project timelines, priorities, and approval processes to support efficient executionEvaluate vendor performance, campaign return on investment, and opportunities to improve cost efficiencyMaintain a centralized marketing calendar, campaign tracker, and library of approved brand assetsIndependently lead marketing and communications projects from planning through execution, evaluation, and reporting, ensuring timely delivery and alignment with departmental objectivesServe as the primary point of accountability for day-to-day marketing operations, proactively identifying project risks, resolving execution challenges, and escalating strategic decisions when necessaryEstablish and maintain workflows that improve departmental efficiency, clarify responsibilities, and reduce unnecessary approval bottlenecks Healthcare Compliance, Privacy, and Accessibility Coordinate with clinical leadership and compliance personnel to ensure healthcare marketing claims and patient-facing materials are accurate and appropriately reviewedProtect patient privacy and comply with applicable HIPAA requirements, including appropriate authorization before using identifiable patient stories, images, or testimonialsEnsure marketing activities follow applicable healthcare advertising, accessibility, consent, and nondiscrimination requirementsDevelop communications that respect patient dignity, confidentiality, gender identity, sexual orientation, and diverse cultural backgroundsMaintain appropriate approval procedures for clinical information, sensitive topics, and public statements Qualifications Minimum Qualifications Education Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, or a related field preferredEquivalent relevant education and experience may be considered Work Experience Five to seven years of progressive experience in marketing, communications, digital marketing, or public relationsExperience developing and executing multi-channel marketing campaignsDemonstrated experience managing websites, social media, content calendars, and digital communicationsExperience coordinating vendors, projects, budgets, and competing deadlinesHealthcare, public health, nonprofit, or community-based organization experience strongly preferredDemonstrated experience independently leading integrated, multi-channel marketing campaignsPrior experience supervising or mentoring marketing professionals, managing external agencies, or leading cross-functional teams as a preferred qualificationDemonstrated ability to manage competing priorities, coordinate resources, and deliver measurable results with limited day-to-day oversightDemonstrated experience evaluating campaign performance and using analytics to inform decisions Licenses and Certifications Valid Driver’s License (required)Must be able to obtain an Arizona Fingerprint Clearance Card during background check process. (Required) Required Skills, Knowledge, And Abilities Excellent writing, editing, storytelling, and verbal communication skillsWorking knowledge of SEO, digital advertising, analytics, email marketing, and social media platformsProficiency with relevant content management, graphic design, and marketing analytics toolsStrong project management, organizational, and relationship-building skillsAbility to interpret marketing data and translate findings into actionable recommendationsAbility to communicate complex healthcare information in accessible, patient-centered languageDemonstrated commitment to LGBTQIA2S+ inclusion, health equity, and culturally responsive communicationsBilingual (Spanish/English) preferred but not required Performance Measures Success will be evaluated using a balanced set of measures, including: Patient Acquisition & Growth: Patient inquiries, appointment requests, qualified leads, conversion rates, and campaign-attributable acquisitionMarketing Effectiveness: Website conversions, SEO and AI search visibility, advertising performance, email engagement, and campaign ROIOperational Performance: On-time project delivery, budget adherence, vendor effectiveness, campaign execution, and stakeholder collaborationTeam Leadership: Direct-report performance, quality of deliverables, accountability, employee development, and departmental workflow effectiveness Specific targets will be establishing specific performance targets within the first 90 days based on available baseline data and organizational priorities. Work Environment This position will work collaboratively with clinical and administrative teams and may require occasional evening or weekend availability for community events, campaigns, or organizational initiatives. Local travel may be required. Spectrum Medical Care Center is committed to an inclusive, respectful, and equitable workplace. Employment decisions are made in accordance with applicable law and organizational policy. Compensation/Benefits/Total Rewards: $78,000-$98,000 yearlyComprehensive medical, dental, and vision insurance, eligible on the first day of the month following your start dateCompany-Paid Life Insurance Policy of $50,000Company Paid Parental LeaveAdditional optional benefits such as: Voluntary Life/AD&D, Accident, Cancer Protection, Hospital, and Short-Term Disability Insurance403(b) Plan with a 3% company match, eligible after first pay period Paid Time Off: 120 hours of Vacation time, 4.62 hours accrued bi-weekly starting date of hire. Available to use after the first day of employment1 week, 40 hours of Paid Sick Leave accrued bi-weekly starting date of hire. Available to use after the first day of employment9 annual paid holidaysYou are also entitled to carry over 80 hours of PTO into the following calendar year PERSONAL ATTRIBUTES Hungry – We expect everyone to strive for greatness and achievementInclusive--We create and promote a work environment where EVERYONE can thriveResilient – We don’t let small setbacks or major adversity stop us from achieving our goalsEmpowered – Self motivation is our secret sauce to successCurious -- Curiosity can lead to greater happiness and motivation in both work and lifeReliable -- You are accountable and you take ownership of your tasks and commitments DIVERSITY, EQUITY, & INCLUSION AT SPECTRUM MEDICAL CARE CENTER At Spectrum Medical Care Center, we believe exceptional care begins with an inclusive team. We are committed to building a workplace where every individual—regardless of background, identity, or experience—feels respected, supported, and empowered to thrive. We celebrate the diversity of our patients, staff, and communities, and we strive to create equitable opportunities for all. Our mission-driven culture values compassion, collaboration, and continuous learning—because when every voice is heard, we deliver better care and stronger outcomes. Spectrum Medical Care Center is proud to be an Equal Opportunity Employer. We welcome candidates of all races, ethnicities, genders, ages, abilities, sexual orientations, gender identities, and lived experiences to join us in advancing health and well-being for everyone we serve. Powered by JazzHR IBQmvi4s3g