Marketing Communications Manager

About the role

The Integrated Marketing Communications Manager will support the pharmaceutical segment of Phillips Medisize, a CDMO with a focus on parenteral and inhalation drug delivery devices. Reporting to the Director of Integrated Marketing Communications, this role works closely with the pharma segment marketing team and the broader IMC team to develop and execute marketing communication plans and strategies.

Responsibilities

• Act as the liaison between the pharma segment marketing team and the broader IMC team and corporate marketing team; develop a deep understanding of the pharmaceutical segment to recommend effective communication strategies
• Develop and execute integrated marketing communication plans and strategies that drive action and build brand preference with pharmaceutical customers
• Plan and manage the development of marketing materials and assets for sales enablement, email communications, trade shows, public relations, social media, our global website and other digital channels
• Determine appropriate measurement plans and KPIs for campaigns and channels as needed
• Utilize marketing technology platforms (Salesforce, Marketo) to help further define customer segments and develop email campaigns
• Cultivate and write meaningful content that resonates with target customers, builds preference for our brand and capabilities, and empowers our sales team with a consistent narrative and functional sales materials
• Manage external vendor relationships when necessary (creative, digital, writing)
• Be a brand steward, ensure adherence to corporate brand guidelines in all project executions

Requirements

• Bachelor’s degree in marketing, communications or related field with 5-7 years of product marketing and/or marketing communications experience; OR master’s degree in marketing, business or related field with 3-5 years of product marketing and/or marketing communications experience
• 3+ years of marketing experience within healthcare, med device, pharmaceutical, or CDMO
• Experience developing and managing marketing communication plans and strategies, including writing and developing content and assets to support business goals

Qualifications

• Bachelor’s degree in marketing, communications or related field with 5-7 years of product marketing and/or marketing communications experience; OR master’s degree in marketing, business or related field with 3-5 years of product marketing and/or marketing communications experience
• 3+ years of marketing experience within healthcare, med device, pharmaceutical, or CDMO
• Experience working within the medical / pharmaceutical / pharma drug delivery and manufacturing industry
• Experience and knowledge of the medical contract development and manufacturing organization (CDMO) industry
• Experience collaborating with a team that develops multichannel campaigns that effectively target and influence customers
• Experience in trade show strategy and messaging development
• Experience creating B2B content for marketing technical services
• Experience collaborating with and managing vendor partners
• Proven experience in using marketing technology platforms such as Salesforce and Marketo; as well as website content management systems (CMS) such as WordPress and Adobe Experience Manager (AEM)

Skills

• Strong written and verbal communication skills
• Ability to work independently and as part of a team
• Excellent organizational and time management skills
• Proficiency in marketing technology platforms (Salesforce, Marketo)
• Experience with content management systems (CMS) such as WordPress and Adobe Experience Manager (AEM)

Benefits

Our benefits package includes medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region.