Marketing & Communications Manager

About the role

Lakeland PBS seeks a Marketing & Communications Manager to manage creation, implementation, and maintenance of a unified marketing and communications strategy aligned with mission, vision, and values. The role includes digital content and graphic creation, website and online presence management, promotion of services and events, and oversight of print, email, and social media marketing. Position is based in the Bemidji office, full‑time on‑site, with standard weekday hours plus occasional evening and weekend projects.

Responsibilities

• Collaborate with management to develop marketing and communications plans for programming, production, special events, etc.
• Write, edit, and publish content for website, email marketing, and printed bimonthly member highlights.
• Contribute to content for board meetings, key presentations, and underwriting materials.
• Manage development, activation, upkeep, and advancement of all digital and social media engagement (Passport, Facebook, Twitter, Instagram, YouTube, etc.).
• Plan and implement online feedback and impact events.
• Troubleshoot technical issues relating to social media and digital efforts.
• Manage all aspects of social media presence (Facebook, Instagram, Twitter): writing posts, creating graphics, driving strategy to increase engagement, raising awareness of initiatives and events.
• Monitor, report, and present online engagement analytics (web, email, social, earned media); leverage metrics to optimize content, messaging, distribution.

Requirements

• Bachelor’s degree in marketing, communications, public relations, or related field (equivalent training/experience considered).
• 3‑5 years of relevant professional experience in communications and/or marketing.
• Non‑profit experience helpful but not required.
• Excellent written and verbal communication skills.
• Strong attention to detail and proofreading skills.
• Proven results implementing marketing and communications strategic plans.
• Proven results managing social media platforms (Facebook, Twitter, YouTube, Instagram, etc.) and analytics technologies.
• Familiarity with WordPress and other CMS platforms.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Excellent graphic design skills and experience with Adobe Creative Suite.

Benefits

Generous benefits package including PTO, sick leave, paid holidays, company‑paid life insurance, short‑ and long‑term disability insurance, and an additional 21% of salary for flex benefits applicable to health, retirement, dependent care, and flex plan options.

Pay

Salary range: $45,000 to $52,000 annually.

Schedule

Standard hours are weekdays with some evening and weekend projects required.