Marketing Communications Manager

Duties/Responsibilities

• Execute and support effective communication strategies that build customer loyalty, brand awareness, and stakeholder satisfaction.
• Cook up, draft, and manage the production workflow for all external and internal marketing communications.
• Collaborate closely with the broader marketing team to brainstorm, develop, and implement integrated campaign ideas and content strategies.
• Review and refine communication materials to guarantee all content is publication-ready, accurate, and aligned with brand guidelines.
• Implement communication plans for new product launches, corporate events, seasonal promotions, and industry initiatives.
• Edit basic video clips such as Town Hall recordings, executive updates, etc.
• Create graphics and visuals for social media posts, internal communication documents, print materials, slide decks, and other marketing initiatives.
• Track, analyze, and report on key performance indicators (KPIs) for communication channels to continuously optimize engagement.
• Draft clear and compelling press releases, media advisories, and digital press kits to build brand visibility.
• Coordinate and draft internal communication materials, including the production and delivery of a monthly internal newsletter, to foster team member morale.
• Aid in responding to communication-related issues promptly and professionally under the guidance of marketing leadership.
• Produce and deploy messaging assets including email marketing campaigns, social media captions and graphics, product presentations, announcements, and advertisements.
• Utilize a variety of marketing technology platforms and content management tools to streamline and support ongoing initiatives.
• Equip field team members with up-to-date resources, collateral, and toolkits for prime customer engagement.
• Conduct routine market and competitor research, monitor industry trends to identify fresh content and channel opportunities.
• Identify and optimize communication channels, including digital and industry-specific media platforms, to relay targeted messages to partners.
• Design, manage, and optimize email templates and automated communication journeys within the corporate CRM platform, in collaboration with other team members.

Qualifications

• Bachelor’s degree in communications, journalism, public relations, or relevant field
• 3-5 years’ experience in internal and external marketing or communications
• Ability to think both creatively and strategically
• Exceptional verbal and written communication skills
• Skilled in Canva and general graphic design principles
• Experience with Wordpress and website editing a plus
• Knowledge of general social media best practices
• Event planning experience in collaboration with a team is a plus
• Ability to work collaboratively across departments
• Ability to balance multiple priorities and daily deliverables
• Experience creating targeted and engaging content
• Excellent organizational skills and attention to detail
• Excellent time management skills with a proven ability to meet deadlines
• Proficient with Microsoft Office Suite or related software