Marketing & Communications Manager
Lead the organisation’s marketing, communications, media, digital presence, and brand strategy across all services, campaigns, and organisational activity. This strategic and operational role develops and delivers an organisation-wide marketing and communications strategy to strengthen the organisation’s profile, stakeholder engagement, public voice, and impact.
Responsibilities
- Strategic Leadership
- Develop, implement, and review the organisation’s Marketing and Communications Strategy.
- Lead the organisation’s brand, messaging, and public profile across all channels.
- Support organisational growth, stakeholder engagement, and campaigns through effective marketing and communications.
- Identify opportunities to increase reach, engagement, and income generation.
- Ensure all communications reflect the organisation’s values and accessibility standards.
- Champion the meaningful involvement of people with lived experience in shaping campaigns, communications, and organisational messaging.
- Contribute to organisational planning and strategic development as a member of the management team.
- Team Leadership
- Lead, supervise, and develop the Marketing & Communications Team.
- Provide regular supervision, appraisal, coaching, and performance management.
- Plan workloads, allocate projects, and manage competing priorities.
- Develop effective systems and processes to support campaign delivery and project management.
- Support recruitment, induction, and future workforce planning.
- Foster a collaborative, creative, and high-performing team culture.
- Marketing & Campaigns
- Lead integrated marketing and communications campaigns across the organisation.
- Promote services, projects, events, and partnerships.
- Maintain consistent branding, messaging, and accessibility across all communications.
- Coordinate marketing activity across departments.
- Monitor campaign performance using analytics and engagement data.
- Digital Communications
- Oversee the organisation’s websites, social media, and digital platforms.
- Lead digital content strategy across all relevant channels.
- Ensure websites remain accessible, engaging, and aligned with SEO best practice.
- Monitor digital trends, AI tools, and emerging technologies to improve engagement and efficiency.
- Oversee digital advertising and audience growth.
- Digital Innovation
- Provide strategic oversight of the organisation’s digital peer support platform.
- Work with colleagues, developers, and stakeholders to maximise engagement and accessibility.
- Lead promotional activity and support ongoing platform development through analytics and user feedback.
- Ensure all digital engagement reflects inclusive and rights-based practice.
- Media & Public Relations
- Lead media relations and external communications.
- Develop press releases, statements, and public messaging.
- Build effective relationships with media and external partners.
- Support reputation management and promote the organisation as a leading voice for disabled people.
- Creative Content
- Lead the production of accessible multimedia content including video, photography, and podcasts.
- Attend events and community activities to capture promotional content.
- Oversee creative production across digital platforms.
- Ensure all content meets organisational quality and accessibility standards.
- Resources & Governance
- Manage marketing budgets, software, equipment, and external suppliers.
- Monitor KPIs and produce regular reports for senior leadership and Trustees.
- Ensure compliance with GDPR, copyright, accessibility standards, and brand governance.
Requirements
- Qualifications
- Professional qualification in Marketing, Communications, Media, PR, or a related discipline, or equivalent senior-level experience.
- Management qualification at (minimum) Level 3 or equivalent management experience.
- Experience
- Senior marketing, communications, or media management.
- Developing organisation-wide marketing strategies.
- Managing and developing teams.
- Delivering integrated marketing and communications campaigns.
- Website, social media, and digital communications management.
- Multimedia content, photography, and video production.
- Building relationships with media and external stakeholders.
- Understanding of the Social Model of Disability and rights-based approaches.
- Knowledge & Skills
- Strategic marketing and brand development.
- Digital marketing, SEO, and analytics.
- Excellent written and verbal communication.
- Accessible and inclusive communications.
- Campaign planning and project management.
- Using performance data to improve outcomes.
- Excellent organisational and prioritisation skills.
- Digital Skills
- Microsoft 365
- WordPress
- Meta Business Suite
- Canva
- Adobe Creative
- Email marketing platforms
- Personal Attributes
- Confident and professional leader.
- Creative, innovative, and forward-thinking.
- Passionate about inclusion and social justice.
- Strategic while remaining operationally hands-on.
- Collaborative, resilient, and adaptable.
Travel Requirements
This role requires travel across Cornwall to attend events and visits to work sites. As some locations may not be accessible by public transport, access to a vehicle for work-related travel throughout Cornwall is essential. Mileage expenses will be reimbursed in line with the organisation’s travel policy.
About Us
disAbility Cornwall & Isles of Scilly is a disabled people’s user-led organisation, a registered charity, and company limited by guarantee. Our mission is to represent, include, support, and empower (RISE) people living with a long-term health condition or disability, their families, and carers in Cornwall and the Isles of Scilly. We do this via an extensive range of services and activities and by working at a strategic level to ensure the voices of disabled people are heard.
Values
- Our passion for equity – inspiring each other and demonstrating fairness, commitment, and accountability.
- Respect for self and others – being open-minded, reliable, and approachable, acting with integrity in everything we do.
- Being supportive – having an inclusive, positive, and empathic approach to supporting others and ourselves.
We have a diverse workforce and are always striving to enhance our diversity. We welcome applicants of all identities including disability, gender, ethnicity, faith, age, sexuality, and people who have caring responsibilities. We carry out work health assessments to ensure that the job is a good fit for the individual and that any necessary adjustments or support can be provided to help them succeed in their role.