Marketing & Communications Intern - Unpaid

About the role

CAPS & Maple City is an organization dedicated to Supporting healthy, safe, and thriving children and families by providing quality, comprehensive services to all. The Marketing and Communications Intern provides hands-on experience in nonprofit marketing, communications, storytelling, public relations, graphic design, and event promotion. Working alongside the Vice President of Community Outreach and Advancement team, the intern will help communicate the impact of integrated community and clinical services through compelling stories and creative communications. The intern will gain practical experience developing mission-driven marketing campaigns that strengthen community awareness, deepen engagement, and advance the organization's vision of a community where children and families are healthy, safe, and thriving.

By the end of the internship, students will have developed practical experience in: mission-driven marketing and communications; nonprofit storytelling and brand management; public relations and media writing; social media strategy and content creation; graphic design and visual communications; event marketing and promotion; fundraising communications; cross-functional collaboration within an integrated nonprofit health and human services organization. Students will apply classroom knowledge in a professional nonprofit setting, developing a portfolio of communications and marketing work that demonstrates their ability to create mission-driven content with measurable community impact.

Responsibilities

• Storytelling and Content Development: Build and maintain a mission-centered story bank featuring patients, families, volunteers, staff, donors, community partners, and program successes across CAPS and Maple City.
• Research and develop social media content that highlights prevention, healthcare, child well-being, family strengthening, and community impact.
• Draft newsletter stories that communicate measurable outcomes and the stories behind the mission.
• Draft press releases announcing organizational milestones, partnerships, events, grants, and new initiatives.
• Gather quotes, photos, testimonials, and supporting information that demonstrate how integrated services help children and families live safer, healthier, and more stable lives.
• Ensure written communications consistently reflect the organization's voice, values, and brand standards.
• Social Media: Design graphics and visual content that align with the CAPS and Maple City brand.
• Assist in creating social media campaigns that educate, inspire, and engage community members.
• Update digital newsletter templates and recurring communication pieces.
• Maintain branded templates including Toy of the Month, Book of the Month, lobby presentation materials, and other recurring communications.
• Assist in organizing and maintaining the organization's digital asset library, ensuring consistent branding across