Unpaid Internship - Marketing & Communication Specialist Internship.
About the role
The Office of STI/HIV/VH (OSHV) leads public health practice for the control of sexually transmitted infections (STI), human immunodeficiency virus (HIV), and viral hepatitis (VH) in Colorado. OSHV works to reduce disease transmission and ensure access to quality, medically accurate STI/HIV/VH prevention, care, and treatment services. Functions include public education and health promotion, workforce training, epidemiologic surveillance, follow‑up and guidance for newly diagnosed individuals, referrals and partner notification, access to treatment, community partnerships, and epidemic evaluation. The Public Health Education and Promotion Services is a section of the Capacity Building and Training Program within OSHV. As a Marketing & Communication Specialist Intern, you will support OSHV’s social media/marketing efforts to engage minority youth and young people ages 12‑22, help tap into existing online youth communities to increase visibility of educational campaigns, collect feedback from target audiences to inform future media efforts and campaign themes, and channel focus‑group feedback to create monthly educational messages and topics. Objectives: by the end of the internship, help develop, refine, and post informational and “trendy” Instagram content to the CDPHE OSHV account; assist with synthesizing content performance, focus‑group feedback, and leadership feedback to improve STI/HIV/VH education for Colorado youth. The position is based at 4300 Cherry Creek Drive South, Glendale, CO 80246, with hybrid work options possible at the supervisor’s discretion.
Responsibilities
- Conduct a survey to collect thoughts of youth and young adults in Colorado about existing Instagram content on the CDPHE_OSHV account.
- Perform a detailed analysis of the survey results.
- Prepare a presentation for leadership with a proposal for future material.
- Develop a strategic plan for moving forward based on the results.
- Assist with tapping into existing online youth communities to increase visibility of educational campaigns.
- Collect feedback from target audiences to inform future media efforts and campaign themes.
- Channel feedback from focus groups to create educational messages and topics each month.
- Support OSHV social media/marketing efforts to engage minority youth and young people ages 12‑22.
Qualifications
Must be a current resident of the State of Colorado at the time of application. Must be a current or recently graduated (within the past 3 calendar years) Bachelor’s or Master’s student from an accredited college or university in Health Education and Promotion, with a focus on health communication, digital health, and/or marketing. Transcripts must show coursework in social media advertising and STI/HIV/VH education. Must be willing and able to participate in the program for 5 months. Must pass a pre‑employment background check. Must sign a Non‑Employee Confidentiality Agreement. If using the internship for academic credit, must provide a signed Affiliation Agreement between CDPHE and your university.
Skills
- Previous experience in social media marketing, digital marketing, health education, sexual health, or public health.
- Basic understanding of inclusive language and reaching target populations.
- Understanding of social media analytics to measure reach and impact of campaigns.
- Ability to design engaging and informative content for various platforms.
- Community engagement strategies for building and interacting with online health‑related communities.
- Knowledge of health communication theory, including applying principles to convey health information in multiple languages (English, Spanish, etc.).
- Proficiency with digital marketing techniques, such as social media advertising and targeting options to reach specific audiences.