Marketing Communications Content Consultant - AHW

About the role

This position researches, develops, writes and edits compelling content for AHW’s social, digital and print communications channels, driving interest in and support for and action toward the organization’s programs and initiatives.

Responsibilities

• Develop, maintain and fulfill AHW editorial calendar for newsletters, blog, social media and website.
• Plan, construct and distribute regular and campaign-focused email marketing communications to targeted audiences.
• Interview internal and external subject matter experts and conduct research necessary to write authoritatively on medical and public health topics related to AHW investments.
• Adapt messaging for each channel to leverage its strengths and audience expectations, developing on-brand graphics and enticing calls-to-action to drive end-user engagement.
• Monitor, assess and measure performance of content across all AHW channels in order to maximize audience interest and growth.
• Support AHW units in the development of educational, compliance and other materials, including regular and special reports that advance the organization’s strategic and operational objectives.
• Assist in the concepting, scripting and logistical fulfillment of AHW video projects.
• Cover and report on AHW and partner events on appropriate platforms.
• Research, assess and implement new editorial best practices in order to increase the reach and impact of AHW communications.

Requirements

• Strong writing and editing skills; research; interviewing; social media content management; graphic design; website CMS experience (Sitecore or Titan)
• AP style; web analytics; project management; ability to exercise a high degree of discretion and cultural awareness
• Clerical, Administration and Management, Computers and Electronics, Customer and Personal Service
• English Language, Coordination, Active Listening, Reading Comprehension, Service Orientation, Social Perceptiveness, Extent Flexibility, Static Strength, Rate Control, Response Orientation, Wrist-Finger Speed

Qualifications

Appropriate experience may be substituted for education on an equivalent basis. Minimum Required Education: Bachelor’s Degree. Minimum Required Experience: 5 years. Preferred Education: Master's Degree. Preferred Experience: 5 or more years progressively complex responsibilities in content creation, editing, graphic design.

About AHW Endowment

The Advancing a Healthier Wisconsin Endowment was established by the Medical College of Wisconsin in 2004 to receive a portion of the charitable funds from the conversion of Blue Cross Blue Shield of Wisconsin from a nonprofit organization to a for-profit corporation.

Benefits

• Outstanding Healthcare Coverage, including but not limited to Health, Vision, and Dental.
• 403B Retirement Package
• Competitive Vacation and Paid Holidays offered
• Tuition Reimbursement
• Paid Parental Leave
• Employee & Family Assistance Program (EFAP)
• Pet Insurance
• On campus Fitness Facility, offering onsite classes
• Additional discounted rates on items such as: Select cell phone plans, local fitness facilities, Milwaukee recreation and entertainment etc.