Marketing Communications Specialist, Consultant

About the role

The Pharmacy Market Experience team is responsible for the development, management and oversight of Blue Shield’s pharmacy-related member marketing and operational communications materials and digital experience. The Marketing Communications Specialist, Consultant will report to the Senior Manager, Pharmacy Market Experience.

Responsibilities

• Lead cross-functional teams across multiple business units to align on priorities and develop and implement comprehensive pharmacy communications strategies
• Create communication programs that incorporate a full spectrum of tools and tactics (from traditional letters to digital content and sales enablement/support materials)
• Create communications through the eyes of the customer – developing holistic experiences and meaningful touchpoints
• Use data to measure success and continually optimize results (open rates, response rates, returned mail, list health, etc.)
• Serve as a pharmacy marketing SME to effectively align communications with corporate, brand and regulatory requirements, and manage team’s day-to-day operational communications and fulfilment of marketing communications or digital support requests
• Lead the work connected with pharmacy annual marketing and operational communications deliverables (including annual or mid-year product cycle changes, ad hoc benefits changes, Medicare Annual Enrollment Period communications and 1/1 readiness deliverables) for various LOBs
• Manage annual planned or ad hoc client marketing communication and digital requests to ensure successful implementation by following up on client submissions that are off track, (re)prioritizing requests due to change controls and creating mitigation plans when issues arise
• Lead development of new and/or management of existing marketing collateral, including co-branded member-facing deliverables, materials supporting B2B communications, request for proposal (RFP) content development and sales enablement collateral
• Manage and prioritize day-to-day pharmacy operational tasks, invoice processing/tracking and additional project management duties as assigned

Qualifications

• College education or equivalent experience
• Masters degree preferred
• Minimum of 7 years prior experience developing integrated, B2B and B2C omnichannel marketing plans, messages and communication campaigns
• Healthcare-related marketing and communications experience within the commercial and government program lines of business
• Excellent project management skills which reflect the ability to connect related information across different projects, envision and plan for end-to-end deliverables, independently drive work on complex and time-sensitive projects, and collaborate and/or lead work with multi-disciplinary/cross-functional teams, requiring minimal oversight and direction from management
• Experience using project management apps/tools (i.e., Asana, Monday.com, Smartsheet, etc.), DAM/digital creative platforms (i.e. Adobe Experience Manager, Figma, Wordpress, etc.), Jira/GRID/Confluence and ability to lead projects/sprints using Agile principles
• Experience in vendor management, including recent or current hands-on experience in end-to-end communications implementation and print production processes and digital marketing campaigns
• Robust sense of ownership, personal accountability, and responsibility and strong presentation, verbal, and writing skills with ability to understand and convey complex ideas to audiences with diverse backgrounds