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Jobs · Marketing · Missouri

Specialist, Marketing Communications

Caleres, Inc. · St Louis, MO · 4 days ago
On-siteMarketingFull-time

About the role

Founded in 1878, Caleres is a global footwear company comprising renowned brands such as Famous Footwear, Sam Edelman, Naturalizer, Dr. Scholl's, and Allen Edmonds. This dynamic company, dedicated to inspiring people to feel great, is seeking a Specialist, Marketing Communications in St. Louis, MO.

Responsibilities

  • Execute Digital Marketing Campaigns: Support the planning, execution, and optimization of email & SMS marketing campaigns to drive brand awareness, engagement, and revenue.
  • Collaborate Across Teams: Partner with Marketing, Creative, eCommerce, Paid Media, and Merchandising teams to develop campaign briefs and marketing initiatives.
  • Manage Marketing Assets: Coordinate product samples for marketing campaigns, photoshoots, and distribute assets to partners post-photoshoot.
  • Ensure Quality & Brand Consistency: Review and proofread email, SMS, and paid media campaigns to ensure content, design, and messaging meet brand standards.
  • Analyze & Improve Performance: Monitor campaign results and identify opportunities for improvement.
  • Support Marketing Initiatives: Seasonal campaign sample planning, coordinating retailer marketing initiatives (stores & digital), paid media content planning, packaging updates, partnership collaborations, etc.

Qualifications

  • Bachelor’s Degree required – marketing, communications, digital media preferred
  • 3-5 years of experience in digital, retail, wholesale marketing experience or related field
  • Experience with Experian, Salesforce, or other email & CRM service providers a plus
  • Experience with Attentive, Adobe Analytics, or other SMS & Analytics platforms a plus
  • Proven organizational skills
  • Excellent verbal communication and presentation experience
  • Ability to prioritize tasks, for individual work and team work
  • Strong partnering, problem-solving, analytical skills, and multi-tasking skills, including ability to leverage appropriate AI tools to increase efficiency
  • Proficiency in Microsoft Office Products

Perks

  • Shoe Discounts: No matter your style, you’ll get a 30% Associate Discount across Famous Footwear and Caleres brands.
  • Benefits that Start Day One: Learn more about our total rewards including health benefits and PTO at yourcaleres.com.
  • Get Paid When You Want: Access your money as you earn it and request your earnings before payday.
  • Mental Wellness: Free, 24/7 confidential support and resources through CompPsych EAP for eligible associates.
  • Relaxed Dress Code: Feel free to leave your professional attire in the back of your closet!
  • Site Perks: Full access to our onsite gym, Starbucks, Grab and Go Market, and free parking located in the convenient area of downtown Clayton, MO.

Qualifications that make you the perfect fit!

  • Bachelor’s Degree required – marketing, communications, digital media preferred
  • 3-5 years of experience in digital, retail, wholesale marketing experience or related field
  • Experience with Experian, Salesforce, or other email & CRM service providers a plus
  • Experience with Attentive, Adobe Analytics, or other SMS & Analytics platforms a plus
  • Proven organizational skills
  • Excellent verbal communication and presentation experience
  • Ability to prioritize tasks, for individual work and team work
  • Strong partnering, problem-solving, analytical skills, and multi-tasking skills, including ability to leverage appropriate AI tools to increase efficiency
  • Proficiency in Microsoft Office Products

Benefits

  • To learn more details about our total rewards including health benefits and PTO, visit yourcaleres.com.

Pay

Starting pay is determined by several factors, including relevant skills, qualifications, and experience. The actual pay will equal or exceed the required minimum wage applicable to the job location.

Schedule

Please visit yourcaleres.com to review all associated benefits.

Fraudulent Recruiting Disclaimer

Please beware of fraudulent recruiting. Legitimate Caleres contacts will use @caleres.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Caleres employee, please refer to our fraudulent recruiting statement found here: https://www.caleres.com/careers/be-aware-of-recruiting-fraud.

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