Marketing Specialist-Communications and Marketing

About the role

The successful candidate will be responsible for creating, executing, and evaluating internal and external marketing campaigns across a variety of communication channels to increase public awareness of City of Mesquite’s communications initiatives and programs, in a manner that promotes a positive and consistent image of the City’s brand.

Responsibilities

• Ensure all marketing materials and communications consistently align with the City of Mesquite’s branding guidelines.
• Adhere to assigned work schedule.
• May require some evening and weekend attendance for coverage of events.
• Research, plan, write, edit, and proofread copy for official city communication, including both internal and external communications.
• Write engaging and informative copy for marketing materials, newsletters, social media, website and other advertising with Associate Press style; completed products must meet City organizational standards for writing, style, and grammar.
• Work with stakeholders to ensure delivery of effective educational, informational, and/or instructional pieces.
• Create and implement marketing plan schedules on time and within budget.
• Aid in design development and creation of print and digital communications within production deadlines.
• Helps with project management and workflow of the department.
• Coordinates English and Spanish social channels.
• Evaluate the effectiveness of campaigns and initiatives through metric analysis; provide recommendations for improvement, as appropriate.
• Assist staff with creating and managing outreach efforts at special events and other educational meetings, including informational booths, displays and other related materials.
• Absorb and maintain an up-to-date City website regarding information for departmental webpages in text and graphics.
• Attend classes, workshops, and meetings to stay up to date with current trends and opportunities in marketing.
• Represent the City in various professional organizations, and external or internal committees as assigned.
• Assist with budget development for marketing and outreach programs; research expenditures, writes marketing bid specifications, write purchase orders, and verify purchase receipts.
• Communicate effectively to diverse audiences and seek creative and up-to-date methods for reaching all potential populations affected by City programs.
• Exhibit initiative and creativity in execution of individual projects and building partnerships with stakeholders to support integrated public education and marketing communications efforts.
• Design skills and knowledge to include Adobe Creative Cloud and Canva Pro. Some video production skills are a plus.
• Spanish/Bilingual Speaking and Writing Skills a plus (stipend offered for written and speaking Spanish skills upon qualification).

Requirements

• Bachelor’s degree in communication, marketing, journalism, English, or related field, OR Associate’s degree in communication, marketing, journalism, English or related field; and Two (2) years’ experience in communications, marketing, public outreach, or related field with extensive written and verbal communication.
• Possession of a valid driver’s license.

Qualifications

• Physical Requirements / Work Environment: This position does not require a physical for employment.
• Work Schedule: Monday through Friday 8:00 a.m. to 5:00 p.m., with occasional evenings or weekends.

Benefits

The City of Mesquite offers the Zero Premium, Employee Only Benefits under the following plans: High Deductible Medical Plan, Dental HMO Plan, Vision Plan, and Life Insurance. The City is self-insured and offers a choice of two medical plans: HSA, and High Deductible Medical Plans through Blue Cross Blue Shield of Texas. Employee medical coverage goes into effect the first day of the month following 30 days of employment. Coverage is available to all full-time employees at group rates. Employees enrolled in the City's self-insured medical plan also have access to the Mesquite Employee Health Center (MEHC) clinic and pharmacy. The City offers three dental plan options: a managed plan (DHMO), an indemnity plan (DPPO), an enhanced indemnity plan (DPPO Enhanced). Coverage is available to all full-time employees at group rates. The City offers free Vision Insurance to all employees. Dependents can be added for an additional fee. Basic Group Life Insurance protection is provided to eligible full-time employees in the amount of two times the annual salary as recorded at the beginning of each year. The following voluntary benefits are available to full-time employees: Supplemental Life, AD&D Insurance, Cancer Insurance and Long-Term Disability Texas Municipal Retirement System (TMRS): All employees appointed to positions designated to work 1,000 hours or more per year must participate in the TMRS. TMRS is a qualified tax-deferred retirement plan under Section 401 of the IRS. Seven (7) percent of gross earnings are deducted each payroll as a pre-tax deduction and deposited into the member account. When an employee becomes vested and retires, the City provides 2-to-1 matching contributions. Other benefits include Social Security, Tax Saver Program (Section 125 Flexible Spending Account), Deferred Compensation Plans, Direct Deposit, Paid Holidays, Paid Vacation, Sick Leave and Personal Leave. For more information about the City of Mesquite's employee benefits, please visit: http://www.cityofmesquite.com/hrbenefits.

Other Duties And Responsibilities

Perform other duties as assigned.

License and Certificates

Possession of a valid driver’s license.