Brand Marketing and Content Strategy Consultant

Responsibilities

• Orchestrate end-to-end upper-funnel media strategy across TV, paid social, digital, and search to maximize brand awareness and consumer consideration
• Direct omnichannel owned-channel initiatives-including CRM, DTC, web, and loyalty programs-to optimize consumer journeys and boost customer retention
• Manage cross-functional execution and top-tier agency partnerships through rigorous MLR review and OTIF asset trafficking to ensure seamless campaign delivery
• Architect influencer programs and cultural tentpole platforms to expand brand reach and deepen engagement across always-on and moment-based channels

Qualifications

• 3+ years of progressive brand marketing and integrated communications experience within CPG, health, or nutrition
• Specialized expertise managing integrated full-funnel content across TV/ADTV, paid social, search, CRM, DTC, and web ecosystems
• Proven track record of steering agency partners, navigating complex MLR routing, and executing OTIF asset trafficking for high-visibility campaigns
• Bachelor's degree in Marketing, Communications, or a related field with strong cross-functional leadership and agile execution skills

Pay

Pay offered to a successful candidate will be based on several factors including the candidate's education, work experience, work location, specific job duties, certifications, etc.

Benefits

This posting is open for thirty (30) days. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.