Marketing Strategy Consultant

Objectives

The objectives for this role are to advise clients in the areas of marketing strategy, experience strategy, creative strategy, and digital brand transformation. The role aims to explore, experiment, and codify new marketing and customer experience methodologies amidst the rise of GenAI to elevate ways of working and the value brought to clients.

Responsibilities

• Shape marketing and customer experience strategies to help brands accelerate growth, leveraging tools such as research, segmentation, briefs, personas, journeys, roadmaps, and business cases to align the organization around a North Star vision and path forward.
• Generate insights across consumer, culture, customer, category, and competition to shape strategic narratives that inform clients' decision-making and storytelling.
• Conduct brand, marketing, and experience audits and evaluate marketing and experience performance to identify gaps, pains, and opportunities, benchmarking against expectations and leading practices.
• Facilitate workshops to generate big ideas and bold visions, applying design thinking and people change techniques to bring cross-functional stakeholders together in an engaging, productive way.
• Advise brands on the use of digital and emerging technologies, including GenAI and agentic, to deepen customer engagement and empower people.
• Collaborate cross-functionally with TCS and client creative, design, data, content, and tech teams to build integrated strategies and plans, then drive vision through execution.
• Support strategic pursuits and guide TCS teams in pursuing consulting opportunities in the Interactive Strategy offering areas of marketing, experience, growth, and digital brand transformation.
• Develop and advance practice offerings within the growth and experience strategy consulting domain to create competitive advantage and meet emerging market demand.

Qualifications

• A passion for brand and creativity, a strategic mindset, and an appreciation for the operational dynamics between various actors and components within a brand ecosystem.
• A balance of business, analytical, creative, organizational, and interpersonal skills to define and coordinate a complex set of activities and people towards tangible outcomes.
• High degree of competency in the strategic drivers behind business growth strategy, marketing, customer experience, strategic planning, and digital transformation.
• A natural inclination to connect seemingly disparate dots across culture, consumer behavior, technology, and brand identity—generating creative solutions to business and customer problems.
• Foundational proficiency in marketing and customer experience technologies to link strategies to enabling capabilities, such as CRM, CDP, CXMs.
• Ambitious self-starter comfortable with ambiguity and complexity, strong detail orientation, and proven ability to manage multiple workstreams and deliverables with precision.
• Excellent communication, collaboration, and influencing skills to effectively engage a variety of internal and external stakeholders across levels and functions.
• Technically savvy, analytical thinker with deep intellectual curiosity, demonstrating a demonstrable commitment to learning and experimentation with emerging technologies like GenAI and agentic.
• Experience leveraging GenAI and agentic in consulting and brand work is strongly desired.
• Relevant experience: 7 years’ experience in consultancy or agency delivering services within digital business or brand strategy, growth strategy, go-to-market strategy, experience transformation, strategic development, or similar functional domains.
• Bachelor’s degree or higher in business, management, or relevant domain; master's degree desirable.
• In-house client/industry experience a plus.
• Strong competence in presentation, analysis, and collaboration software and familiarity with foundational tools for market research, benchmarking, concepting, and analysis (e.g., PPT, Excel, Figma/Figjam, Qualtrics, Nielsen, GWI, Euromonitor, MRI Simmons, etc.).

Location

New York City (NYC)

Schedule

Full-time

Pay

$113,100 - $153,000 per year