Brand Strategy Consultant

About the role

The Global Brand Strategy and Insights team at Vanguard is seeking a Brand Strategy Consultant to work closely with senior leaders across the Financial Advisor Services (FAS) and Enterprise Client Group (ECG) teams. This individual will translate enterprise brand strategy into focused messaging, compelling experiences, and creative inspiration, driving differentiation and results.

Responsibilities

• Serve as a trusted brand strategy advisor to senior leaders across FAS and ECG teams, helping teams solve complex business challenges by connecting enterprise brand strategy, audience insight, and marketing execution in ways that drive results.
• Stay current on market trends and the competitive landscape as they relate to brand and marketing strategy, bringing perspective that helps partners spot opportunities and stay ahead in the marketplace.
• Translate research and competitive intelligence into action, distilling complexity into clear implications that help partners make better decisions.
• Partner with marketing, communications, and business teams to shape marketing strategy, positioning, messaging, and go-to-market efforts.
• Collaborate with partners on enterprise and divisional campaigns, ensuring work is insight-driven, creatively inspiring, and consistent with Vanguard’s brand while remaining relevant to specific audiences and business priorities.
• Build strong, trusted relationships with senior stakeholders, providing clear perspective, proactive engagement, and thoughtful communication that informs key decisions and drives alignment across partners.
• Develop and deliver formal and informal training, tools, and frameworks that build acumen and capabilities across teams.
• Proactively identify, manage, and mitigate risks on marketing activities. Communicate solutions on key issues to management and stakeholders to obtain their input and buy-in as appropriate.

Qualifications

• Minimum eight years of related experience, ideally in brand strategy, marketing, advertising, or consulting.
• Proven experience consulting with senior leaders and navigating complex, matrixed organizations.
• Demonstrates an entrepreneurial mindset, with a strong sense of ownership, proactivity, and comfort navigating ambiguity.
• Hands-on experience in business, brand, consumer, or audience analysis.
• Strong communication skills, including the ability to distill complexity into concise, actionable narratives.
• Strong project management and collaboration skills.
• Undergraduate degree in marketing, communications, or equivalent experience required; graduate degree preferred.
• Familiarity with financial services, advisors, or intermediaries is a plus, but not required.