Marketing & Communication Specialist

Marketing Campaigns

• Develop and implement target marketing campaigns
• Planning and execution of events/trade fairs
• Create marketing materials (brochures, presentations, etc.)
• Digital marketing initiatives (social media, email marketing, website content)

Sales Support

• Provide the sales network with personalized marketing materials, sales tools, and training
• Collaborate with sales managers to define communication needs and develop ad hoc materials

Brand Management

• Strengthen and protect our brand identity in the U.S. market

Internal Communication

• Facilitate effective communication between the U.S. team and the Italian headquarters
• Ensure alignment with overall company strategy and messaging
• Organize events and internal communications to promote a positive corporate culture

Reporting

• Monitor and analyze marketing performance metrics
• Identify areas for improvement