Marketing - Commercialization Manager

About the Role

Connects Brand and Marketing, external brand partners, Field Sales, and frontline selling teams to support POS, merchandising, and commercialization needs. Oversees POS budgets, IRC coordination, POS inventory visibility, and creative print request support to drive accurate execution, brand consistency, company sales, and profitability.

Responsibilities

• Collaborate with Field Sales, Retail Sales, and On-Premise teams to support customer setup, product launches, merchandising execution, and national/regional chain POS needs, focusing on launch readiness, POS availability, retail execution support, and clear communication across internal teams.
• Partner with Brand, AdCo, Field Sales, and Retail Sales for all go-to-market POS initiatives.
• Manage budgets, ordering, and forecasting of all POS, advertising materials, and equipment for retail and On-Premise in coordination with established company standards.
• Lead, develop, and supervise the CE POS Tool to track and survey marketplace execution; collaborate with IT on continued development.
• Work closely with the CPOS Team to ensure all temporary and permanent POS products are accurately entered into the CE inventory management system for full visibility, tracking, and reporting.
• Ensure all POS needs are in-house and available for Local Sales support teams in advance of product launches.
• Collaborate with the Brand team to develop the "Look of Success" and provide launch readiness communication.
• Track and survey marketplace execution of company merchandising standards, distribution, POS, and IRCs, including timing, accuracy, and execution quality.
• Provide communication to the Local Sales support team regarding relevant National & Regional chain programs.
• Support the planning, coordination, ordering, and distribution of CoMMET, POLR, and other internal/external POS programs in partnership with cross-functional teams.
• Work with the Vice President of Brand & Marketing and Director of Brand Strategy & Development to develop a clear vision for all POS related to product launches and innovation.
• Ensure all equipment needs are in-house and available for Local Sales support teams in advance of actual resets.
• Recap execution of all POS and permanent fixtures materials to the Director, Vice President, and Senior Vice President.

Requirements

• Associate's Degree in sales, marketing, or a related field or equivalent work experience required; Bachelor's degree in sales, marketing, or a related field strongly preferred.
• 5-7 years of beverage industry sales experience combined with large and small format sales experience.
• Proficient in Microsoft Office Suite with strong Excel skills.
• Valid Driver's License; must be insurable to operate a vehicle as a condition of employment.

Skills & Knowledge

• Knowledge of: retail sales environment; beverage industry; Microsoft Office Suite; day-to-day activities within the sales department; customer wiring.
• Skill in: internal and external customer service; training and coaching.
• Ability to: train, develop, manage, and lead a team; work quickly, efficiently, and independently; manage multiple and competing priorities; communicate effectively with internal and external customers and other employees both verbally and in writing; adapt to change; design and deliver presentations; relate to and influence customers and other employees; develop and maintain good working relationships; problem-solve; delegate; operate a computer; multi-task.