Marketing Cloud Specialist

Role Priorities / Responsibilities

• Work collaboratively with the Marketing Manager and VP and cross-functional teams to optimize the Marketing technology stack and integrations.
• Build and manage email campaigns, multi-step journeys, and audience segments using Journey Builder, Automation Studio, and Email Studio.
• Design and manage systems from first point of contact ads; to landing page and lead capture; to sales team enablement and prospect nurturing.
• Provide digital platform support, presentation design, brochure design, email campaigns, proposal design; to CRM setup, management, and support; to report on marketing effort success.
• Define and optimize end-to-end campaign processes from intake and planning to execution in Salesforce building out landing pages, customer journeys, emails, dashboard, workflows, etc.
• Enable sales teams and operations by creating and managing inbound leads from introduction of the brand to post-sale.
• Maintain brand consistency.
• Be responsible for marketing automation execution, campaign management and reporting.
• Create end-to-end reporting across stages of the buyer’s journey.
• Identify, prioritize, and troubleshoot system integration issues by working within the Salesforce system with the help of the Salesforce Administrator and Director of Enterprise Systems.
• Develop and refine persona and account targeting strategies for our database using analytics derived from site visitor and campaign engagements.
• Use ZoomInfo intent data and contact enrichment to support audience segmentation builds.
• Partner with sales and marketing operations on data governance and usage (experience with any comparable enrichment platform — Apollo, Clearbit, Demandbase — is acceptable).
• Manage audience exports, suppression lists, and CRM-based targeting handoffs to paid digital platforms (Google, LinkedIn, Meta).
• Maintain UTM tagging and tracking parameters across digital campaigns to support attribution reporting.
• Liaise with paid media partners or agencies to ensure accurate data handoffs between SFMC and ad platforms.

Qualifications And Education Requirements

• Bachelor’s Degree, Salesforce Marketing Cloud Developer or Email Specialist Certification, Web Development (Preferred)
• Hands-on experience with Journey Builder and Automation Studio for complex, multi-step campaign builds.
• Experience with Marketing Cloud Connect and Salesforce CRM data sync.
• HTML/CSS.
• Salesforce CRM support.
• CMS administration (WordPress, HubSpot, Drupal Site Studio preferred).
• Experience with ZoomInfo or a comparable B2B data enrichment or intent platform (Apollo, Clearbit, Demandbase).
• Adobe Creative Suite: PhotoShop, InDesign, Illustrator, Premier, AfterEffects.
• Familiarity with UTM strategy and campaign attribution reporting.
• Experience with latest iteration of Google Analytics (GA4), Google Ads, SEO and Campaign Management.
• Experience with Interaction Studio / Personalization or Data Cloud.
• Prior experience as the sole or primary marketing technology owner.

Best Practices Stewardship And Administration

• Act as a first point of escalation on technical issues for the Marketing tech stack, providing support and collaborating with internal teams to resolve.
• Partner with other internal stakeholders, such as Sales, Operations, Technical Support, to define, document, and maintain best practices workflows for other shared outreach platforms (Qualified chat bot, ZoomInfo, Salesforce lead gen forms).
• Create training documentation on marketing software tools as needed.
• Tech Stack Optimization:
• Stay current on marketing automation and technology trends.
• Perform Marketing tech stack audits and recommend configuration changes or additions to bridge any gaps between our capabilities and goals.
• Oversee the implementation and team training of new marketing tech solutions and/or integrations.
• Collaborate with key functional partners, including Marketing Creative Team, Director of Enterprise Data, Sales, and HR as needed.
• Support and work collaboratively with marketing team members on demand generation initiatives by managing the execution of email, nurture campaigns, and other digital programs.
• Bring expertise on StallionIS.com Personalization analytics to build audience personas.

Database Management And Optimization

• A high-quality, fully optimized lead and contact database.
• Field-level segmentation for market penetration.
• A highly efficient pipeline of lead capture, nurture, scoring, and handoff to sales.
• Day-to-day administration and management of our marketing technology stack:
• Infrastructure/tech stack integration and optimization.
• Create and manage all integrated platforms: Qualified, ZoomInfo, others as needed.
• Work with Sales Operations to manage integrations with Qualified and Salesforce for effective team monitoring.
• Ensure effective integration and utilization of Google Analytics on the website and tracking with Salesforce.