Marketing Campaign Specialist, Agentic AI
Eightfold AI · Santa Clara, CA · 1 wk ago
MarketingFull-time
About the role
We're seeking a Marketing Campaign Manager to leverage AI tools end-to-end for planning, building, and optimizing campaigns for our agentic AI solutions targeting enterprises. Key responsibilities include:
- Planning and executing integrated campaigns across email, paid media, webinars, and events.
- Using AI tools for market research, audience insights, and campaign ideation.
- Drafting and refining campaign assets with AI assistance.
- Maintaining a prompt and agent playbook for AI-assisted workflows.
- Partnering with various teams for campaigns aligned with product launches, ABM programs, and sales motions.
- Staying updated on AI marketing trends and proposing new use cases.
Responsibilities
You will "own the full campaign lifecycle, with AI in the loop at every stage":
- Plan and execute integrated campaigns (email, paid media, webinars, events, website).
- Use AI tools for market research, audience insights, and campaign ideation.
- Create and manage campaign workflows in marketing automation and CRM stacks.
- Monitor performance, generate insights, and recommend optimizations.
- Collaborate with demand gen, product marketing, sales, and marketing operations.
- Stay current on AI marketing trends and emerging tools.
Qualifications
- 1-3 years of experience in B2B marketing, demand generation, or campaign management.
- Experience running campaigns in at least one marketing automation platform and working with a CRM.
- Experience using AI tools like ChatGPT, Claude, Perplexity, Gemini or similar for research, content creation, and campaign operations.
- Understanding of multi-touch funnels, lead lifecycle stages, and key SaaS metrics.
- Strong writing and editing skills, especially for email and web copy.
- Detail-oriented and process-driven, with the ability to manage multiple campaigns and deadlines simultaneously.
- Curiosity and a builder mindset – you like experimenting with new tools, automations, and workflows.
- Clear written and verbal communication skills and a collaborative, service-oriented mindset when partnering with marketing, sales, and operations teams.
Nice to Haves
- Experience marketing AI, SaaS, or enterprise software products.
- Exposure to agentic AI, AI agents for marketing, or similar autonomy-oriented AI concepts.
- Familiarity with A/B testing, attribution reporting, and common B2B sales motions (ABM, product-led growth, partner-led).