AI-Driven Marketing Coordinator

Position Overview

The AI-Driven Marketing Coordinator is a key executional force within MP1 Solutions' marketing team, responsible for planning, launching, and optimizing multi-channel campaigns that drive brand awareness, lead generation, and pipeline growth. This role bridges strategy and execution — translating campaign plans into action using a modern martech stack including AI-powered tools, Salesforce/Pardot, and digital content platforms. Success in this role means campaigns launch on time, performance data drives decisions, and marketing's contribution to sales pipeline is measurable and growing.

Key Responsibilities

• Campaign Execution & Management — Plan, build, and launch digital marketing campaigns across email, landing pages, paid channels, and social. Manage campaign calendars and ensure on-time, error-free delivery.
• Marketing Automation & CRM — Build and maintain email workflows, audience segments, and lead nurturing sequences in Pardot (Salesforce Marketing Cloud). Coordinate list hygiene, lead scoring, and tagging with the sales team.
• AI Tool Integration — Research, test, and implement AI-powered marketing tools to enhance content creation, audience targeting, lead enrichment, and campaign performance. Document outcomes and share learnings with the team.
• Landing Page & Web Coordination — Manage and update landing pages in Unbounce and WordPress. Collaborate with designers and developers to deploy forms, tracking pixels, and A/B test variants.
• Cross-Functional Collaboration — Partner with the sales team, BDRs, and leadership to align campaign messaging with pipeline needs. Act as the marketing point of contact for campaign timelines, assets, and status updates.
• Analytics & Reporting — Track and report on campaign KPIs including open rates, click-through rates, lead conversions, and pipeline contribution. Deliver regular performance summaries to marketing leadership.
• Project & Asset Coordination — Manage campaign tasks, timelines, and asset requests in Asana. Coordinate with content writers, graphic designers, and external vendors to ensure quality and consistency.

Qualifications

• Required:
• 3–5 years of experience in marketing, campaign management, or marketing operations
• Hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot) or comparable marketing automation platform
• Proficiency in WordPress and/or Unbounce for landing page management
• Strong project management skills with experience using tools like Asana, Monday.com, or equivalent
• Analytical mindset with the ability to interpret campaign performance data and recommend improvements
• Excellent written and verbal communication skills; ability to collaborate with sales, design, and leadership
• Must be US-based and authorized to work in the United States
• Nice-to-Have:
• Experience with AI-powered marketing tools (e.g., Clay, Jasper, ChatGPT for marketing workflows)
• Familiarity with Salesforce CRM beyond Pardot — reporting, lead tracking, opportunity management
• Experience with paid digital advertising (Google Ads, LinkedIn Ads, Meta Ads)
• Background in B2B marketing, healthcare, or compliance-adjacent industries
• Exposure to tools like Go High Level, Webflow, Zapier, or Outreach.io
• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience)

Compensation & Benefits

• Base salary range $60,000-$75,000 based on experience, plus additional earnings opportunities to the successful implementation of marketing campaigns and AI-focused solutions.
• Comprehensive benefits package including health, dental, and vision insurance, paid time off, and more.

Application Process

Shortlisted candidates will be scheduled for initial phone screening and will be required to complete a brief skills assessment before the first interview.