Director of Product Marketing, Agentic AI
About the role
We are seeking a Director of Product Marketing to define and drive the go-to-market strategy, positioning, and storytelling for CoreWeave's Agentic AI platform. This is a highly visible, high-impact leadership role at the center of one of the fastest-evolving categories in AI.
Responsibilities
- Lead the development of CoreWeave's positioning as the premier infrastructure platform for agentic AI, spanning inference, orchestration, and developer tooling
- Create messaging frameworks and audience-specific value propositions targeting AI Leaders, ML Platform Engineers, CTOs, AI Engineers, and AI Researchers
- Build compelling narratives around CoreWeave's core differentiation for agentic workloads: high-throughput multi-model inference, low-latency serving, persistent storage for long-horizon tasks, and network fabric optimized for agent pipelines
- Translate technical platform capabilities into accessible stories anchored in real customer outcomes and business impact
- Design and execute go-to-market programs targeting AI-native companies, enterprises, and leading research labs building and deploying agentic AI systems
- Build and maintain use-case playbooks aligned to the highest-value agentic workloads: autonomous coding agents, multi-agent reasoning pipelines, AI-powered automation, and real-time decision systems
- Develop sales enablement materials — first-call decks, competitive battlecards, and executive narratives — equipping field sellers to lead technical and strategic conversations with AI buyers
- Partner with demand generation to define campaign strategy, measure pipeline influence, and optimize for target account penetration
- Support major event activations including Fully Connected, NVIDIA GTC, NeurIPS, AI Engineer World's Fair, and MLCommons benchmarking
- Ecosystem & Partner GTM: Build and execute joint GTM programs with key partners in the agentic AI ecosystem: agent framework providers, model providers, and complementary AI tooling companies
- Define CoreWeave's role in the emerging agentic stack, positioning the platform as foundational infrastructure that partners build on and enterprises rely on
- Collaborate with technology alliances and business development to shape partner-facing messaging, integration narratives, and co-marketing programs
- Build and scale a customer proof program featuring case studies and reference customers across AI labs, enterprises, and high-growth AI startups deploying agents in production
- Partner with analyst relations to establish CoreWeave's presence and voice in coverage of AI infrastructure, cloud for AI, and agentic AI trends
- Create and distribute thought leadership content — white papers, technical blogs, benchmark reports, webinars — that establishes CoreWeave as the authoritative voice on infrastructure for agentic AI
- Partner with PR and communications to amplify CoreWeave's story through press, influencer engagement, and keynote opportunities
- Conduct ongoing market, competitor, and customer research to identify emerging agentic AI infrastructure requirements and GTM opportunities
- Synthesize insights from customer conversations, POCs, and deployments to inform product roadmap priorities and go-to-market strategy
- Track the evolving agentic AI landscape — new model capabilities, agent frameworks, and enterprise adoption patterns — and translate findings into actionable positioning updates
Requirements
10+ years in product marketing, solutions marketing, or GTM roles in AI, cloud infrastructure, or developer platforms
Deep familiarity with AI/ML infrastructure, inference, and the technical demands of deploying large-scale AI systems in production
Proven ability to develop narratives that bridge deep technical complexity and business impact for both technical and executive audiences
Strong track record in GTM execution: campaign strategy, sales enablement, partner marketing, and pipeline-driven programs
Demonstrated success building customer reference programs, thought leadership franchises, and analyst engagement strategies
Comfortable operating in a fast-moving, high-impact environment with a builder mindset and strong cross-functional collaboration skills
Preferred Background in inference infrastructure, model serving, or AI platform products
Hands-on familiarity with agentic AI frameworks, orchestration systems, or multi-model deployment patterns
Experience marketing to AI researchers, ML engineers, and AI platform teams
Experience with developer-focused or open-source GTM motions