Marketing Brand Specialist Senior

About the role

As a Senior Brand Marketing Specialist for Priority Health, you’ll play a pivotal role in driving brand strategy and execution. Your expertise in brand positioning, media planning, and investment will fuel innovative marketing campaigns that elevate our presence. Collaborating closely with cross-functional teams and business segment leaders, you’ll ensure our messaging and promotional materials consistently reflect our brand equity and meet key business objectives. You’ll proactively manage projects, anticipate challenges, and deliver impactful solutions that push our brand forward. If you thrive in a fast-paced, collaborative environment and are passionate about translating complex information into compelling messages, join us and take the next step in your marketing career.

Responsibilities

• Support the development and execution of brand marketing strategies and projects for Priority Health.
• Assist in positioning the brand, ensuring all initiatives uphold Priority Health’s brand equity and objectives.
• Collaborate with marketing leaders across business segments to synchronize efforts and messaging to ensure brand consistency across touchpoints.
• Manage agency partners in the production of marketing materials, ensuring quality, timeliness, and budget adherence.
• Participate in media planning, investment decisions, and creation of advertising assets across channels.
• Serve as a key liaison between cross-functional teams and the marketing department.
• Contribute to the development and management of the annual brand marketing plan and budget.
• Monitor and evaluate the effectiveness of performance marketing initiatives against set objectives using data and analytics.
• Translate consumer insights into clear, audience-appropriate messaging and materials.

Requirements

• Bachelor's Degree or equivalent
• 5 years of relevant experience in marketing or related role

Preferred Qualifications

• Master's Degree
• 5 years of relevant experience in project management

About the employer

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members, and communities. We are committed to cultivating and investing in you. Our top-notch teams are comprised of collaborators, leaders, and innovators that continue to build on one shared mission statement — to improve health, instill humanity, and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

Benefits

• Comprehensive benefits package to meet your financial, health, and work/life balance goals
• On-demand pay program powered by Payactiv
• Discounts directory with deals on restaurants, phone plans, spas, and more
• Optional identity theft protection, home, and auto insurance
• Traditional and Roth retirement options with service contribution and match savings

Schedule

• Full time
• Day shift (8:00 a.m. - 5:00 p.m.)
• Monday - Friday
• 40 hours per week

Primary location: Priority Health, 1241 E Beltline Ave NE, Grand Rapids