Senior Marketing Specialist

Position Responsibilities

• Leads the preparation of proposals, including outlines, schedules, and content development.
• Contributes to the selection of consultants and makes teaming recommendations within specific area(s) of expertise.
• Contributes to client interview strategy, creates marketing collateral for interviews and other presentations, and manages the interview process.
• Collaborates with leadership and the marketing team to develop materials that reflect and fulfill strategic marketing goals.
• Conducts market, leads, and potential client research.
• Develops pursuit strategy in collaboration with others. Contributes to market strategy development; provides insight and identifies competitive advantages for SOM.
• Engages with business plan creation and implementation within a focus area.
• References and contributes to Pursuit and Project objects. Works with Pursuit Leads to ensure data accuracy and to ensure that pursuits are moving through the sales funnel.
• Uses Salesforce to track business plan implementation.
• Develops area(s) of expertise, either geographically or by functional market.
• Contributes to training of Marketing Coordinators and Senior Marketing Coordinators.
• Represents the firm in client and professional organizations, attends functions as appropriate, and nurtures new business leads.
• Assists with other duties and tasks as may be required.

Minimum Qualifications

• Completion of four-year undergraduate degree or equivalent knowledge, skills and abilities.
• 5+ years experience in marketing within the A/E/C industry.
• Strong writing and graphic design skills.
• Strong organizational skills.
• Strong project management skills.
• Ability to work with senior leaders across a firm.
• Advanced knowledge of Adobe InDesign, Microsoft Office, and Google Workspace.
• Experience with Salesforce CRM and OpenAsset is a plus.
• Must be passionate about architectural design to undertake marketing, business development, and proposal preparation.
• Ability to work and adapt quickly in a fast-paced environment.

Pay

Compensation for this role is based upon experience, qualifications, location, and education and typically ranges from $85,000 to $105,000.