Marketing Specialist Senior
About the Role
Priority Health is seeking an experienced Senior Member Communications Marketing Specialist to join our Member Communications team. We are looking for a highly collaborative professional who thrives in a fast-paced environment and is passionate about creating solutions that meet member needs while supporting business objectives. The ideal candidate is hungry, people-smart, a critical thinker, and committed to excellence.
This individual will leverage data-driven insights to develop and execute integrated marketing and communication strategies that drive member engagement, strengthen affinity for Priority Health, and support key business goals. In this role, the Senior Member Communications Marketing Specialist will serve as a trusted consultant and strategic partner to our Employer Solutions line of business and other internal clients.
Responsibilities
- Lead the development and execution of strategic member communication plans, campaigns, and initiatives supporting the Employer Solutions line of business and other internal clients.
- Serve as a trusted advisor to internal stakeholders, providing strategic consultation and communication solutions that align with business goals and member needs.
- Build and maintain strong relationships with internal clients, cross-functional teams, and external partners to successfully execute communication strategies and projects.
- Apply critical thinking and business acumen to connect insights across multiple initiatives, identify opportunities, and recommend effective solutions.
- Navigate a fast-paced, highly matrixed environment while managing multiple priorities, competing deadlines, and stakeholder expectations.
- Partner with Product, Sales, Operations, Customer Care, Compliance, Legal, and other teams to develop and implement member-facing communications.
- Oversee the development, review, and implementation of communication materials to ensure quality, accuracy, compliance, and alignment with brand standards.
- Use data, member insights, and performance metrics to evaluate communication effectiveness and drive continuous improvement.
- Develop communication plans, content calendars, project timelines, and status updates to support business objectives.
Key attributes for success in this role include:
- Thinking strategically while executing effectively.
- Quickly assessing a situation, connecting dots, and identifying the best path forward.
- Thriving in a fast-paced, highly matrixed environment.
- Possessing exceptional relationship-management skills and knowing how to navigate both internal and external partnerships.
- Balancing attention to detail with an understanding of the bigger picture.
- Using data and insights to inform decisions and improve outcomes.
- Being adaptable, proactive, and resilient when priorities shift.
Requirements
- Bachelor's Degree or equivalent (Required).
- 5 years of relevant experience in marketing or a related role (Required).
- Master's Degree (Preferred).
- 5 years of relevant experience in project management (Preferred).
Benefits
Corewell Health offers a comprehensive benefits package to meet your financial, health, and work/life balance goals, including:
- On-demand pay program powered by Payactiv.
- Discounts directory with deals on restaurants, phone plans, spas, and more.
- Optional identity theft protection, home, and auto insurance.
- Traditional and Roth retirement options with service contribution and match savings.
Schedule
- Full-time position.
- Day shift: 8:00 a.m. to 5:00 p.m., Monday to Friday.
- Weekly scheduled hours: 40.
Location
SITE - Priority Health - 1241 E Beltline Ave NE, Grand Rapids.