Marketing Specialist Senior

About the Role

Oversees the development and implementation of strategic marketing and/or communications plans, ensuring alignment with clients' operating plans.

Responsibilities

• Lead the development and implementation of sustainable marketing strategic plans and key initiatives for assigned client organizations and other annual marketing projects.
• Align with client organizations to gain a detailed understanding of their business functions, strategies, and operating plans to ensure marketing strategic plans and creative solutions support client objectives and marketing road maps.
• Oversee the development and production of materials and outputs ensuring adherence to quality standards, deadlines, and budgets.
• Consult with internal and external resources to ensure the proper development and execution of marketing communication plans and programs, ensuring consistencies and avoiding duplication of efforts.
• Partner with others (e.g., client, Market Intelligence, etc.) to establish metrics to measure and analyze results of potential and implemented marketing strategic plans.
• Serve as the primary point-of-contact and relationship manager for assigned client organizations and projects, including pre- and post-launch consulting, meeting facilitations, trend analysis, etc.
• Develop annual Content Marketing calendars and formally report progress updates relative to annual marketing strategic plans and strategic roadmaps.

Requirements

• Bachelor's Degree or equivalent
• 5 years of relevant experience in marketing or related role

Preferred Qualifications

• Master's Degree
• 5 years of relevant experience in project management

About Corewell Health

As a team member at Corewell Health, you will play an essential role in delivering personalized health care to our patients, members, and communities. We are committed to cultivating and investing in you. Our top-notch teams are comprised of collaborators, leaders, and innovators that continue to build on one shared mission statement - to improve health, instill humanity, and inspire hope. Join a nationally recognized health system with an ambitious vision of continued advancement and excellence.

Benefits

• Comprehensive benefits package to meet your financial, health, and work/life balance goals
• On-demand pay program powered by Payactiv
• Discounts directory with deals on restaurants, phone plans, spas, and more
• Optional identity theft protection, home, and auto insurance
• Traditional and Roth retirement options with service contribution and match savings

Schedule

• Full time
• Day shift (8 a.m. to 5:00 p.m.)
• 40 hours per week
• Monday to Friday