Marketing Brand and Content Lead

Overview

The Marketing Brand and Content Lead role is within a rapidly scaling, mission-driven fintech organization focused on providing accessible financial services to immigrant communities. The position reports to the Head of Growth and involves strategic, creative leadership in brand and content development.

Responsibilities

• Define, structure, and own the overarching brand narrative and emotionally resonant storytelling across the organization.
• Drive the operational delivery of creative content across multiple channels, including social media, email, web, paid media, and out-of-home (OOH) campaigns.
• Establish and own a brand evaluation and measurement system to guide investment decisions and align with product and user acquisition goals.
• Identify and efficiently leverage a diverse set of resources, including AI tools and external agencies, to optimize the output of the in-house creative team.
• Collaborate cross-functionally with product, design, and operations teams to maintain strict brand consistency throughout the customer journey.

Requirements

• 6+ years of experience in content creation and brand management, with at least 2 years in a leadership or people management role.
• Written and spoken fluency in both English and Spanish, with deep cultural competency regarding Latin American immigrant communities in the US.
• Proven track record of designing and implementing brand health measurement systems with measurable results.
• Deep experience producing high-quality video, still, and text content, with a strong proficiency in leveraging AI tools for modern content production.
• Demonstrated ability to manage full-time talent as well as external agencies, creators, and third-party vendors.
• Ability to work US East Coast hours.

Benefits

• Competitive salary
• Generous equity
• Comprehensive medical, dental, and vision insurance
• 401(k) for US-based employees

Pay

• $90k - $130k

Schedule

• Hybrid