Brand and Content Lead
About the role
This role is ideal for a creative-first leader—someone who starts with craft, taste, and storytelling, and can translate those instincts into a cohesive brand strategy that moves real business metrics.
Reporting to the Head of Growth, you’ll have a key position of both formal and informal influence within the organization. You will manage a team of both full time and fractional talent, as well as resources across third-party organizations and vendors as required to ensure quality content deliverables. You will also work closely with Product and Operations to ensure message consistency across the full organization—from our paid ads all the way through our users’ interactions with the product and even our interactions with customer service.
What you’ll do
Own our brand narrative: Define a clear, evidence-based brand structure and design a brand strategy that translates into clear, emotionally resonant storytelling
Drive creative excellence: Own the operational delivery of creative content across social, email, web, paid media, and out-of-home (OOH campaigns) across a variety of formats (e.g., short and long-format video, static, paid media creative, email / lifecycle, and visual elements in our product)
Effectively leverage a diverse set of resources: Identify and leverage third-party resources (e.g., agencies, AI tools, creators) to maximize the time our in-house team spends elevating our messaging and capabilities
Measure impact for organizational alignment: Fully define and own our brand evaluative and measurement system that guides organizational investment decisions and aligns to product, acquisition and user sentiment objectives
Requirements
Proven experience designing brand health measurement systems and showing results against it
Experience managing full-time talent
Experience managing creative processes through third parties like agencies, creators, or brokers
Proven track record implementing multi-channel creative strategies across brand, performance, lifecycle, web, and social
Deep experience creating high-quality still, video and text formats fully leveraging AI tools
Written and spoken fluency in both English and Spanish
Proven cultural competencies around our core user—a Latin American immigrant in the US
6+ years of experience in content creation and management (2+ years in management)
Ability to work US East Coast hours defaulting to a US-based holiday schedule