Marketing Associate (Skincare & Beauty, Bilingual Korean & English) – Hybrid, New York

Responsibilities

• Support marketing operations for a growing skincare brand with a focus on storytelling, campaign execution, and daily tasks.
• Aid in concept development, product positioning, packaging, sample coordination, and go-to-market planning for new product launches.
• Cook up retailer submission decks and gather competitive research to bolster brand strategy.
• Collaborate with sales and retail teams to craft in-store and online promotions aligned with marketing objectives.
• Contribute to digital, social, and retail campaign planning and execution.
• Manage PR events, sampling activities, and brand pop-ups by overseeing logistics, vendors, and timelines.
• Track SKU-level and campaign performance data to produce weekly and monthly marketing reports.
• Assist with demand planning and inventory management for new and existing items.
• Conduct trend and competitive analysis to guide future campaigns and innovation strategies.
• Collaborate with cross-functional teams (R&D, Supply Chain, Sales) to develop innovative products supported by clear and compelling marketing narratives.
• Build strong internal alignment to enhance brand awareness, sales growth, and profitability.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 3–5 years of marketing experience, preferably within skincare, beauty, or the Client industry.
• Experience with major retail channels such as Sephora, Ulta, or similar beauty networks.
• Strong communication, organizational, and time-management skills.
• Proficiency in Microsoft Office; experience with Adobe Creative Suite, Canva, or Google Analytics is a plus.
• An analytical mindset with the ability to make data-driven decisions.
• A self-starter with attention to detail, creativity, and a proactive approach.
• A passion for skincare, beauty, and an understanding of consumer trends.
• Potential proficiency in reading, writing, and speaking Korean.