Associate Director, Marketing - Medical Dermatology, Princeton, NJ - Hybrid

Job Summary

Driven by a bold pursuit of science and fueled by an unwavering commitment to patients, Sun Pharma is a leading global pharmaceutical company, providing high-quality medicines trusted by healthcare professionals and patients. As part of our mission to Reach People and Touch Lives, we deliver Innovative Medicines, Generics and Consumer Healthcare products that improve the lives of millions of people. With a broadly diversified portfolio of products that span multiple therapeutic areas, we improve access to effective, affordable treatments that promote better health and well-being.

Responsibilities

• Lead the development and execution of integrated Direct-to-Consumer (DTC)/patient and Healthcare Professional (HCP) marketing strategies aligned with brand objectives, business priorities, and growth targets.

• Shape customer engagement strategy across patient and provider audiences to deliver a cohesive and differentiated brand experience.

• Translate market insights, customer needs, and competitive dynamics into actionable strategies that strengthen brand positioning and drive adoption.

• Drive alignment between DTC demand generation and HCP adoption to maximize brand performance.

• Serve as a core commercial leader influencing brand strategy, planning, and execution.

• Lead strategic planning and execution of omnichannel marketing initiatives across patient and HCP audiences.

• Design and optimize end-to-end customer journeys to drive awareness, engagement, and treatment activation.

• Champion innovative, data-driven approaches to enhance marketing effectiveness and customer engagement.

• Lead patient marketing strategy, including disease education, branded campaigns, digital experiences, and patient resources.

• Develop patient-centric initiatives that address unmet needs, reduce barriers to treatment, and support informed decision-making.

• Partner with advocacy organizations and patient communities to incorporate the patient voice into brand strategy and execution.

• Collaborate with Patient Services and Market Access to deliver a seamless, integrated patient experience.

• Lead HCP marketing strategy across professional promotion, peer-to-peer engagement, field enablement, and content planning.

• Provide strategic direction for initiatives that drive clinical understanding, brand awareness, and prescribing behavior.

• Partner closely with Sales, Medical, Legal, Regulatory, Compliance, Digital, Market Access, Patient Services, Finance, and Analytics.

• Drive strategic alignment and effective decision-making across stakeholders.

• Influence within a matrixed organization to advance brand priorities and foster collaboration.

• Lead external agency partners (creative, media, digital, advocacy), ensuring high-quality output and accountability.

• Oversee execution of marketing initiatives with excellence, ensuring compliance with regulatory and governance standards.

• Manage budgets and ensure efficient resource allocation across initiatives.

• Ensure all activities adhere to MLR and compliance standards.

• Establish performance frameworks and KPIs to measure DTC and HCP marketing effectiveness.

• Partner with analytics teams to evaluate campaign performance and generate actionable insights.

• Continuously assess market dynamics and optimize strategies to maximize business impact.

• Deliver clear and concise updates and strategic recommendations to senior leadership.

Qualifications

• Bachelor’s degree required; MBA or advanced degree preferred

• 7+ years of progressive pharmaceutical, biotech, or healthcare marketing experience

• Experience across DTC/patient and/or HCP marketing

• Proven success leading integrated omnichannel marketing strategies from planning through execution

• Demonstrated ability to drive business results in a matrixed commercial organization

• Strong understanding of pharmaceutical promotional and regulatory environments

• Experience managing agencies and cross-functional initiatives

• Excellent strategic thinking, communication, and leadership skills

• Dermatology, immunology, or specialty pharma experience

• Experience supporting or leading product launch and/or growth brands

• Strong consumer marketing acumen with ability to translate patient insights into brand strategy

• Experience working with advocacy organizations or patient support programs