Associate Director, Consumer Marketing (Dermatology)

About the role

The Associate Director, Consumer Marketing (Dermatology) will play a key role in shaping and executing Dermatology consumer marketing strategy within an evolving healthcare and media landscape. This individual will lead integrated DTC marketing initiatives across strategy, creative development, media, digital experiences, CRM, and performance optimization to drive patient education, engagement, and brand growth.

Responsibilities

• Support development and execution of integrated dermatology consumer marketing strategies that support brand objectives and drive patient engagement
• Own key DTC channels and experiences across social, search, audio, influencer, websites, CRM, online video, programmatic media, emerging digital platforms, etc.
• Support strategic and creative development of consumer campaigns and ensure effective execution across channels
• Partner with media agency to develop, optimize, and measure omnichannel media investments across digital and traditional channels
• Leverage patient insights, analytics, market research, and business performance data to drive decision-making and campaign optimization
• Support website and content strategy, ensuring consumer experiences remain relevant, discoverable, and optimized across evolving search and AI-driven information environments
• Support CRM strategy and customer engagement efforts to improve personalization and strengthen consumer engagement
• Identify and evaluate new marketing technologies, platforms, and capabilities that enhance patient engagement and business performance
• Support management of agency partners and budgets while ensuring timely delivery of high-quality marketing campaigns
• Collaborate with HCP Marketing, Market Research, Patient Services, Analytics, Medical, Legal, Regulatory, and Alliance teams to create a seamless consumer experience
• Ensure all materials and programs meet corporate, regulatory, legal, and compliance standards

Requirements

Demonstrated competency in multiple aspects of consumer marketing efforts
Proven consumer marketing experience, including strategy development, campaign execution, and performance optimization
Strong digital marketing expertise across websites, search, social, CRM, programmatic, video, and emerging consumer channels; demonstrated competency in DTC media strategy and planning
Demonstrated ability to translate data, analytics, and customer insights into actionable business recommendations
Understanding of evolving digital consumer behaviors, changing discovery pathways, and emerging marketing technologies
Curiosity and commitment to continuous learning in a rapidly evolving marketing landscape
Experience managing agencies, cross-functional teams, and complex projects
Strong communication, collaboration, and influencing skills
Ability to balance strategic thinking with executional excellence
Self-starter with a growth mindset and a passion for delivering innovative consumer experiences

Qualifications

• 8+ years of progressive industry or relevant professional experience; 3+ years of pharmaceutical/biotech marketing, product management, or related/relevant professional experience
• Dermatology/Immunology experience a plus
• Bachelor's Degree, MBA a plus
• Alliance/co-promote experience is a plus

Benefits

Salary Range (annually): $157,200.00 - $256,600.00